1. Facebook.com Janice Li Hue Luu

2. History Founded by Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes [1] Launched in February 2004 [1] Private entity [1]

3. The Need To have a media that helps/enables people to maintain relations with others (whether they be acquaintances or close friends)

4. What it does Serves as a social networking utility that enables users to interact with their friends, family, and co-workers. [2]

5. What it does (continued) Photo albums[3] Events [3] Gifts [3] Applications [3] Marketplace [3]

6. What it does (continued) Commerce value chain Attract: free social networking utility for individuals and builds traffic for advertising revenue Interact: features provided enable users to facilitate their relationships with others Act: enables users to constantly update their profiles and view updated profiles React: allows users to keep in contact with acquaintances

7. Screen Shots…

8. Menu bar to access the different parts of your personal site. Includes messages and a link to friends who recently updated their profiles. Menu for your privacy settings

9. Shows the latest from your friends, such as new pictures, events they’re attending, or if they change something on their profile Shows the different applications you can have on your personal profile Ad for Facebook’s revenue

10. Latest Activities Applications Friends

11. Allows you to enter any information you want the public or your friends to know. Allows you to join groups and permit people to see the groups you are in.

12. Allows your friends on Facebook to write comments on your wall.

13. Innovation “[To] create a universal online database for college students with social- networking functionality ”[4] –Mark Zuckerberg, Facebook CEO Revolutionized social media Allow users to connect with each other differently Exclusivity

14. Customers College students (February 2004) [5] High school students (September 2005) [5] Individuals in the workforce (May 2006) [5] Everyone (September 2006) [5] Statistics (May 2007) [6]

15. Target Audience Statistics (May 2007) [6] Prior to 2006: college students Currently: college students, high school students, and young professionals

16. Marketing Strategies Focus on authenticity [7] Word of mouth Opened up its platform to developers [8] Customizable yet visually consistent profile pages [9] Enables communication between Facebook users and non-users [10]

17. Internet Strategy Digital Distributor Enables acquaintances to stay in touch Reaggregates services such as e-mail, event invitations, and the sharing of pictures and videos

18. Successes General growth More than 40 million active users [11] More than 200,000 new registrations per day [11] An average of 3% weekly growth [11] User engagement 6 th most trafficked site in the United States [12] 2 nd most traficked PHP site in the world [2] Most used people search engine on the web [11] One of the top 20 search engines on the web in terms of number of searches [11]

19. Successes (continued) Applications #1 photo sharing application [13] Facebook Platform Over 2,000 applications built [11] More than 75% of the members have used at least one application [11] Competition Growing three times as fast as MySpace [14]

20. Viability of Facebook Promising if Continue to focus on being a “social utility” Continue to listen/respond to customer feedback Potential pitfalls Too many advertisements Too many features Too many unnecessary e-mails sent to users

21. What Facebook Does Best Respecting people’s privacy Facilitating communication between people Listening/responding to customer feedback Constantly adding new features Informing users of the latest updates Effectively posting advertisements

22. Suggested Improvements Decrease or limit publicized personal information Make the visual presentation of profile pages less of an eyesore

23. References [1] http://www.facebook.com/press/info.php?timeline [2] http://www.facebook.com/press/info.php?factsheet [3] http://www.facebook.com/press/product.php [4] http://www.seomoz.org/web2.0/interview/facebook/2006 [5] http://www.time.com/time/magazine/article/0,9171,1640380,00.html [6] http://www.techrunch.com/2007/07/06/facebook-users-up-89-over- last-year-demographic-shift/ [7] http://www.time.com/time/business/article/0,8599,1644040,00.html [8] http://developers.facebook.com/

24. References (continued) [9] http://facereviews.com/2007/07/06/facebook-growth-trends-behind- the-numbers [10] http://www.seomoz.org/web2.0/interview/facebook/2006 [11] http://www.facebook.com/press/info.php?statistics [12] http://www.facebook.com/jobs [13] http://www.fastcompany.com/magazine/115/open_features- hacker-dropout-ceo-facebook-numbers.html [14] http://www.time.com/time/business/article/0,8599,1644040,00.html