Northern California Network Social Media Lunchtime Seminar Schedule Social Mediawww.acsbdc.org1 #TopicOakland City Hall Room # Date 1Overview --11/13/2012 2Website & Blog --11/27/ Online DirectoriesHearing Room 1 12/04/2012 4Review SitesHearing Room 412/11/2012 5Social NetworksHearing Room 401/08/2013 6Micro BloggingHearing Room 401/15/2013 7Rich MediaHearing Room 401/22/2013 8Mobile AppsHearing Room 401/29/2013 9Industry SpecificHearing Room 402/05/ Event PromotionHearing Room 402/19/2013

Northern California Network Alameda County SBDC Social Media Brown Bag Lunch Series Three: Online Directories December 4, 2012 Oakland, CA

Northern California Network Through world class, transformative business counseling and training, we assists entrepreneurs with solutions for more profitable business management to thrive in today’s global market We enable California entrepreneurs to realize their dreams of business success We stimulate sustainable economic prosperity throughout coastal Northern California and the greater San Francisco Bay area. Social Media3 Who is the SBDC?

Northern California Network 1000 SBDCs provide education to meet small business needs, through individual counseling, training and research assistance. Frequently based in universities, colleges and economic development agencies. Social Mediawww.acsbdc.org4 SBDCs across the US

Northern California Network Humboldt State University Sponsored Programs Foundation Cooperative agreement with the U.S. Small Business Administration Services to nine cities in Alameda County Social Mediawww.acsbdc.org5 Alameda County SBDC

Northern California Network SBDCs are required to track and measure results o New Business Starts o Jobs Created o Jobs Retained o Increases in Sales o New Loans Secured o New Equity Capital Secured Social Mediawww.acsbdc.org6 Economic Impact

Northern California Network Social Mediawww.acsbdc.org

Northern California Network 8Social Mediawww.acsbdc.org

Northern California Network YTD: Over 4,000 hours with 780 businesses Experienced, independent consultants Generalists & specialists o Business planning o Market research, marketing, sales o Loan assistance/financial management o Human Resources o Procurement/minority certification o Technology o Restaurants, retailers & online businesses o International trade Social Mediawww.acsbdc.org9 Consulting Services

Northern California Network Full spectrum: services & products “Business-ready” entrepreneurs and existing business owners Expansion, survival, restructure Inventors, engineers, scientists, artists, retailers, contractors Home-based businesses Online businesses Social Mediawww.acsbdc.org10 Types of Clients

Northern California Network The Process For consulting services go to: o Click Red Button and complete the online form: o Business Advisor assigned or referral made o Quality, one-to-one confidential consultation o Action plan and scope of work o On-going relationship o Follow-up: milestone reporting & success stories Social Mediawww.acsbdc.org 11

Northern California Network Social Mediawww.acsbdc.org12 Seminars Access to Capital Starting a Business Marketing for the Holidays Marketing for Artists Basic Bookkeeping & QuickBooks Social Media Building An Effective Web Presence And more… Register at

Northern California Network Social Mediawww.acsbdc.org13 New Initiative o Focuses on qualified technology companies. o Assists with the commercialization of technology and preparing for fund raising o No fees for its services and takes no ownership interest. o Goal is to help technology companies start, grow and thrive

Northern California Network Social Media Stay in Touch Go to for a full calendar & sign-up for notification 14www.acsbdc.org

Northern California Network Social Mediawww.acsbdc.org Please complete the Evaluation form

Northern California Network Alameda County SBDC Social Media Brown Bag Lunch Series Three: Online Directories December 4, 2012 Oakland, CA

Northern California Network Social Mediawww.acsbdc.org17 Create Brand Awareness and Generate Leads with our Social Media Internet Marketing solutions including customized business websites, Yelp, Facebook, YouTube and Twitter pages Strengthen Customer Loyalty and retain long-term relationships by using our custom templates, targeted campaigns, and other managed services Streamline Business Processes by implementing Google Business Applications, Salesforce customer relationship tools, BaseCamp project management, and other new technology solutions into current business processes Clients include established companies, high-growth start-up companies, retail specialty stores, restaurants, professional services firms, individual entrepreneurs, and other diverse organizations David Mitroff, Ph.D. Founder, Chief Consultant Piedmont Avenue Consulting Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network facebook: FB.com/PiedmontAve twitter: Twitter.com/DavidMitroff events: events: PiedmontAveEvents.org WalnutCreekEvents.org EastBayEntrepreneur.com Social Mediawww.acsbdc.org18 Copyright Piedmont Avenue Consulting. All Rights Reserved. David Mitroff, Ph.D. Founder, Chief Consultant Piedmont Avenue Consulting

Northern California Network 1.Website & Blog 2.Online Directories 3.Review Sites 4.Social Networks 5.Micro Blogging 6.Rich Media 7.Mobile Apps 8.Industry Specific 9.Event Promotion 9 Key Areas Social Media Ecosystem Social Mediawww.acsbdc.org19 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network Social Mediawww.acsbdc.org20 Marketing Overview Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network Create brand awareness Strengthen customer loyalty Generate new opportunities Marketing Objectives Social Mediawww.acsbdc.org21 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network Are you #1 listing? On the first page of search results? considered reliable and a go-to for finding business/services listing with correct and current business information photos directions business hours other information * if you’re not listed, someone else is! Online Directories (Google Maps, Yahoo Local,Yellow Pages) Social Mediawww.acsbdc.org22 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network Can people find you when searching? Do listings of the business contain the correct information? –Hours –Directions –Phone Information Social Mediawww.acsbdc.org23 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network –Does the business name appear in a Google search? –How specific is the search in order to yield the correct results? –Is the domain/web address clearly branded and easily identifiable? - Is it independent from a website/blog support or production site? –Appear in Type of Service Search? –Appear when similar name search? Google Search Social Mediawww.acsbdc.org24 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network Social Mediawww.acsbdc.org25

Northern California Network Does the business location appear in Google Maps? When you search the services offered within a location in Google does the company appear within the map and listed as a choice? Google Maps Social Mediawww.acsbdc.org26 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network. Social Mediawww.acsbdc.org27

Northern California Network SEO / CRO Social Mediawww.acsbdc.org28 Search Engine Optimization / Conversation Rate Optimization Copyright Piedmont Avenue Consulting. All Rights Reserved. Helps drive traffic to your site Off-page SEO (work that takes place separate from your website) On-page SEO (website changes to increase rank)

Northern California Network Alexa Ranking Social Mediawww.acsbdc.org29 Powerful tool used to rank website traffic Free to use

Northern California Network Create your ad Choose keywords related to your business Your ad will then appear on Google Attracts customers Only pay if people click your ads Google Adwords Social Mediawww.acsbdc.org30 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network Are there any photos or videos in search results? Media –Photos, videos –On website, event sites, Linkedin, YouTube, Flickr –Quality of photos and videos Rich Media Social Mediawww.acsbdc.org31 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network How often is your internet presence updated/monitored? Is it relevant? Twitter, Facebook, News, Events, etc. – recent activities will show up higher in search results Up to Date Social Mediawww.acsbdc.org32 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network Example: Bittersweet – Google Search Social Mediawww.acsbdc.org33 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network Examples : Bittersweet – Image Search Social Mediawww.acsbdc.org34 Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network Example : Bittersweet – Alexa Ranking Social Mediawww.acsbdc.org35

Northern California Network Examples : Bittersweet – Map Search Social Mediawww.acsbdc.org36

Northern California Network Request your complimentary customized report at Request Social Media Report Copyright Piedmont Avenue Consulting. All Rights Reserved. Social Mediawww.acsbdc.org37

Northern California Network Social Mediawww.acsbdc.org38 David Mitroff, Ph.D. is available to speak at your event. He motivates people to take action by making information more accessible by combining together technology with case studies from his work as a business and marketing consultant. Whether your group has 20 people or 1000, David will customize his talk or workshop to meet your organizations needs. Keynote Programs - Social Media Strategies For Measurable Results and The Networked Professional: Adding Value to Your Practice with the Power of the Internet. Constant Contact Sponsored Programs - Social Media Marketing, Marketing, and Event Marketing. Continuing Legal Education Workshops – MCLE credit to Law Firms on Creating Social Media Policies, Using Social Media Sources in Legal Research, and Reputation Management. David Mitroff, Ph.D. Speak at Your Event Copyright Piedmont Avenue Consulting. All Rights Reserved.

Northern California Network facebook: FB.com/PiedmontAve twitter: Twitter.com/DavidMitroff events: events: PiedmontAveEvents.org WalnutCreekEvents.org EastBayEntrepreneur.com Social Mediawww.acsbdc.org39 Copyright Piedmont Avenue Consulting. All Rights Reserved. David Mitroff, Ph.D. Founder, Chief Consultant Piedmont Avenue Consulting

Northern California Network Social Media Lunchtime Seminar Schedule Social Mediawww.acsbdc.org40 #TopicDate 1Overview11/13/2012 2Website & Blog11/27/ Online Directories 12/04/2012 4Review Sites12/11/2012 5Social Networks01/08/2013 6Micro Blogging01/15/2013 7Rich Media01/22/2013 8Mobile Apps01/29/2013 9Industry Specific02/05/ Event Promotion02/19/2013