Your Opt in Launch Plan & Swipe File Online Marketing Mastery 4 WEEK COURSE FOR HEALTH COACHES Your Opt in Launch Plan & Swipe File

OPT-IN LAUNCH PLANNING CALENDAR – Month One OPT-IN LAUNCH PLANNING MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 1 WEEK 2 2 3 4 5 6 7 8 WEEK 3 9 10 11 12 13 14 15 WEEK 4 16 17 18 19 20 21 22 WEEK 5 23 24 25 26 27 28 29 Decide on your opt-in product. Share your new opt-in product for testimonials. Make your optin form. Make a squeeze page. Plan a webinar. Requires premium Mailchimp subscription Write & load 3 emails explaining your offerings in your autoresponder. Schedule & Promote Your Webinar Write a webinar to explain your opt-in. Post your social media offers. Post & promote your social media offers & send email #1 Post your social media offer. (if unadvertised) (if unadvertised) Copyright 2014 The Health Coach Group

OPT-IN LAUNCH PLANNING CALENDAR – Month Two OPT-IN LAUNCH PLANNING MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 1 WEEK 2 2 3 4 5 6 7 8 WEEK 3 9 10 11 12 13 14 15 WEEK 4 16 17 18 19 20 21 22 WEEK 5 23 24 25 26 27 28 29 Post your social media offers. Post your social media offers. Post your social media offers. (if unadvertised) (if unadvertised) (if unadvertised) Post your social media offers. Post your social media offers. Webinar (if unadvertised) (if unadvertised) Post your social media offers. Post your social media offers. Post your social media offers. (if unadvertised) (if unadvertised) (if unadvertised) Post your social media offers. Post your social media offers. Post your social media offers. (if unadvertised) (if unadvertised) (if unadvertised) Copyright 2014 The Health Coach Group

YOUR IRRISISTIBLE OPTIN OFFER OPT-IN LAUNCH PLANNING Decide on your opt-in product Copyright 2014 The Health Coach Group

Ask for testimonials TESTIMONIALS FREE OPT-IN LAUNCH PLANNING Share your new opt-in product for testimonials. Ask for testimonials Post this to Social Media WANTED! FIRST 12 People to respond!!! 12 People to be the first to receive my new name of offer! You will receive FREE description to entice, explain and give benefits of free offer. What do I want in return? All I ask is that you review it for me so I can use your review to evaluate and to share with others. Click here to receive yours! Link to your squeeze page goes here. Copyright 2014 The Health Coach Group

FREE OPT-IN LAUNCH PLANNING WEBINAR FREE OPT-IN LAUNCH PLANNING Free name of your offer   Title: Name of your offer Opening Main Closing Topic Introduction Introduce Yourself Tell Your Story Give Your Elevator Pitch You will enjoy these results when you … 3-5 teaching points Tell a personal story about yourself and name of your offer Offer your name of your offer Optin You may want to invite them to your next webinar where you promote your other paid programs…12 Day Detox Workshop is one suggestion. Discuss a couple testimonials from your testimonial give aways. Open Q&A Plan a webinar. Copyright 2014 The Health Coach Group

WEBINAR – SCHEDULE AND PROMOTE FREE OPT-IN LAUNCH PLANNING Free name of your offer   Schedule Choose a time your niche is available and get it scheduled. You may use google hangouts for free or pay more and use gotowebinar. Gotowebinar has a 30 day free trial and is more reliable and stable right now than google hangouts. Your webinar should be promoted the same as an optin or a product. You may run an ad on Facebook, mention it in your blog or email and offer it to your current subscribers and request they bring a guest with them. Get some partners involved in this – ask them to offer your optin to their subscribers and you will do the same for them. SOCIAL MEDIA POST: FREE Webinar! Name of your offer Join me for a fun and informative name of your offer party/workshop, etc.! I will share these secrets: Why you should add a smoothie a day Recipes for the best smoothies ever How to invent your own smoothie recipes Click this link to sign up for my webinar: insert link for gotowebinar or googlehangouts here. Don’t worry if you can’t make it! We will record it and send you the recording! Schedule & Promote Your Webinar Copyright 2014 The Health Coach Group

FREE OPT-IN LAUNCH PLANNING FOLLOW UP EMAILS FREE OPT-IN LAUNCH PLANNING Write & load 3 emails explaining your offerings in your autoresponder. Free name of your offer   *This step requires an autoresponder. You should send a series of emails to your clients to allow them to get to know you and see what you offer to your customers. They have your free opt in, now you want to be sure they are using it and that they know they will be receiving your blogs and newsletters. Give them an opportunity to opt out if they like…but give them enough love that they don’t want to. Email #1 Send 3 days after opt in Email #2 Send 7 days after opt in Email #3 Send 14 days after opt in Copyright 2014 The Health Coach Group

FOLLOW UP EMAILS – EMAIL #1 FREE OPT-IN LAUNCH PLANNING   Hi XXXXX, The reason you are receiving this email is that you recently opted in to receive name your offer! If you don’t want to receive my emails…just click on the “unsubscribe” button at the bottom of this email. You should have had an opportunity to enjoy name your offer by now! Change can sometimes be a challenge and I want you to know that I am right here with you and would love to help you if I can. Email me back personally if you have any questions or would like to share your experience or thoughts. I wanted to share one more extra super surprise… Add a recipe or something that is appropriate to your offer. Then say something about it. Enjoy name your offer! To your health, Write & load 3 emails explaining your offerings in your autoresponder. Copyright 2014 The Health Coach Group

FOLLOW UP EMAILS – EMAIL #2 FREE OPT-IN LAUNCH PLANNING   Hi XXXXX, If you haven’t already, you will soon begin to receive my regular newsletters. I hope you will email me and let me know what you would like to learn about. As a health coach I have access to all kinds of educational research and materials that you may not find every day and I would love to be a part of your journey to a healthier lifestyle. Just in case you are finding the healthy lifestyle to be a little on the “spendy” side, I am including some money saving tips for you. COMMUNITY SUPPORTED AGRICULTURE (CSA) This is your chance to work with farmers to even out their sales year and benefit in the process. Find a local CSA and buy produce in advance. When the farmer’s crop comes in, you stop by and pick up your share. The cost is usually around $500 (give or take) and you will get buckets of great produce during the growing season. It is a win-win for everyone. If you don’t think you can use that much produce, get a friend or two to split the bill! This is a little security for the farmer during non-producing times and a lot of good stuff for you in return. FARMER’S MARKETS Find the local farmer’s markets, buy seasonal produce and bargain for your best price. This can also be great weekend entertainment. BUDGET Learn to use what you have in your pantry and fridge. Throw that left over beet or carrot in, add some spice…it keeps you from wasting food and offers endless possibility and new discoveries. 4, GROW YOUR OWN There is nothing quite so satisfying as eating food that you have planted and grown with your own hands. It also insures that it is clean and free of pesticides. Check to be sure you have seeds that are not GMO. STORE YOUR FOOD CAREFULLY Clean and store your food when you get it home. Use green bags to extend freshness. SAVE MONEY ELSEWHERE Save money by not eating out! That will buy a lot of groceries. I hope you enjoyed these tips and will use them in your daily life. I look forward to sharing more great tips and tricks in the future. To Your Health, Write & load 3 emails explaining your offerings in your autoresponder. Copyright 2014 The Health Coach Group

FOLLOW UP EMAILS – EMAIL #3 FREE OPT-IN LAUNCH PLANNING   Hi XXXXX, How have you been doing? Hopefully still drinking smoothies or juices? Since you liked our name your offer, I wanted to let you know about our 12 Day Detox. We will be having a webinar in 2 weeks on the 12 Day Detox and I wanted to invite you to attend. FREE Webinar! 12 Day Detox Join me for a fun and informative 30 minutes on toxins and cleansing! I will share these secrets: Toxins in your everyday life. How to detox with whole foods, naturally and without hunger and deprivation. How you will feel during and after your detox and the benefits. Click this link to sign up for my webinar: insert link for gotowebinar or googlehangouts here. Don’t worry if you can’t make it! We will record it and send you the recording! If you liked the 7 Day Smoothie Challenge, you will LOVE this! I hope to see you there. To your health, Write & load 3 emails explaining your offerings in your autoresponder. Copyright 2014 The Health Coach Group

Social Media Post Promote Your Opt-in Post & promote your social media offers Photo with 20% or less text Join me to learn about name your offer.   I will share these secrets: Why you should add a smoothie a day Recipes for the best smoothies ever How to invent your own smoothie recipes Click this link to get a download now! link If you want to take this one step further and really connect, open a 7 Day Smoothie Facebook Group Copyright 2014 The Health Coach Group

Join me and for Name of Your Optin for FREE. Squeeze Page Promote Your Opt-in Squeeze Page Offer your optin Name of Your Offer – FREE Optin! 100% free – no obligation – get a free download of Name of Your Optin   Join me and for Name of Your Optin for FREE. Name of Your Optin includes: what your optin offers You will even get my newsletters and tips! – and its all for FREE. Testimonial Enter your email address in the form and I’ll send you immediate access to download this offer for free. Post & promote your social media offers & send email #1 Get in on it now! Copyright 2014 The Health Coach Group

Plan Ahead! CALENDAR STANDARD SOCIAL MEDIA MARKETING MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY WEEK 1 1 WEEK 2 2 3 4 5 6 7 8 WEEK 3 9 10 11 12 13 14 15 WEEK 4 16 17 18 19 20 21 22 WEEK 5 23 24 25 26 27 28 29 Plan Ahead! Weekly Blog and newsletter Daily Social Media Posts – Interest, Funny, Personal, Promotion, Inspiration. Weekly Blog and newsletter Daily Social Media Posts – Interest, Funny, Personal, Promotion, Inspiration. Weekly Blog and newsletter. Daily Social Media Posts – Interest, Funny, Personal, Promotion, Inspiration. Weekly Blog and newsletter. Daily Social Media Posts – Interest, Funny, Personal, Promotion, Inspiration. Copyright 2014 The Health Coach Group

Plan Ahead! CALENDAR ANNUAL PROMOTION PLAN New Year Weight Loss 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER New Year Weight Loss New Product Promo Coaching Enrollment Plan Ahead! Spring Detox Summer Eat Local Annual Summer Health Celebration Back to School Get in Shape Coaching Enrollment Healthy Holidays New Year Weight Loss Copyright 2014 The Health Coach Group