1. Social Internet Marketing Introduction October 2009 Deb Durkey Social Internet Expertise

2. Social Internet Marketing Venues Facebook Twitter Linked In Blog sites like Wordpress You Tube Digg, Delicious, Plaxo, and others Best of all, they are all free!

3. Facebook Currently 130 million active users If you want to grow your business, the opportunities to promote yourself are extensive Takes time and effort to master all the features, applications and marketing possibilities

4. Facebook Marketing Tips Put together a killer profile page. Should be simple and effective Add your business contacts from your email address book Add a business Fan page Start a Group Buy Ad Space Promote your Blog Post and Advertise an Event

5. Facebook Business Fan Page A Place to post your business Social Events Invite your address book contacts to become fans Post blogs Post Videos Say great things about your fans and their businesses here. Tie in Facebook to your website by placing a “become a Facebook Fan” button on your website homepage.

6. Start a Facebook Group This does not have to be directly related to your business. For instance, a business that manufactures child security products could start a child safety group. Invite people to join the group People can search for groups on Facebook on their own, if your group is appealing and interesting, people will find you.

7. Buy Facebook Ad Space This is not free. But is much less expensive than Google PPC. (google is $1.50 per click and up.) Usually around 63 cents per click for Facebook PPC Can also do pay per impression CPM for less Facebook will provide you with statistics about your ad’s performance

8. Twitter Twitter is the “Haiku” of Social Internet marketing. Can only post 140 characters……. Characters…. not 140 words. Means keep your name on Twitter short. Millions of users, grown by 900% in the past year. People will “follow you” and you will “follow” others. The more followers you have the more exposure you business will have on Twitter.

9. Twitter Tips Import your contacts from your email address book to Twitter. Complete your profile! and include your website URL Understand the Dynamics of Twitter

10. Dynamics of Twitter Don’t spam others about your business Follow other users and competitors Be active in the community (tweet, retweet and comment on your followers tweets) Don’t tweet every 5 minutes (it’s annoying) Engage in conversations. Retweet and reply to others tweets often Don’t promote your company directly. Give your followers useful information in a blog.

11. Build your Twitter follower base Put a link to “follow me on Twitter” everywhere. (email signature, website and business cards Everytime you post your blog, invite people to follow you on twitter as well as the other social sites. See who “players” are following and you follow them. Ditto for your friends. Use search.twitter.com to find people to follow

12. Importance of following If a lot of people follow you and you don’t follow them, they will stop following you. If you are following lots of people, and few are following you, you will be seen as a spammer. Keep the ratio 50/50. Grow slow. Follow some, then wait for them to follow you back. You must have good followers to get the word out about your business.

13. More Tips Tweet interesting stuff. Does not have to be about your business all the time. People like to have fun on Twitter and Facebook. Learn from your competition. Find competitors and follow them. You will see what they are doing right and learn from them.

14. Linked In Invite your address book contacts to Link In. When friends Links In with you write them a glowing recommendation as soon as you can. Chances are they will also recommend you. Give and you will receive on any social internet site, especially on Linked In.

15. How Linked In Works Say you are first degree linked to 70 people in Dallas and the area. This means you are second degree linked to 17,000 people And you are linked to 1,600,000 as a third degree link. Most of these links are in the DFW area! You have the ability to ask your first degree friends to introduce you to their friends. They will be very likely to do this if you have recommended them. Always repost events your friends have posted to your home page and therefore your friends events will go out to all of your links. Give and help! This means you must check your linked in daily for maximum effectiveness. You can also, for a fairly hefty fee, purchase the ability to email a certain amount of people on linked in without an introduction and without knowing them. They can reject linking in with you, but there is no penalty for rejection.

16. Linked In Advantages Perceived as a respected business referral venue Yes, you do want to link in with your competition. You can search your competition and see their teams, clients, references and what they’ve been up to lately. Linked In provides you with options that will allow your profile to be indexed by search engines, like Google. Make use of the Q&A feature to get an idea of interest levels in the market for a new product you are thinking of launching.

17. Social Internet Marketing is Customer Centric Shift your mind set from traditional marketing to customer centric marketing…first GIVE…then ask. Stimulate customer conversations about your product Create and deliver experiences across brand touch points Consider the social internet sites as a platform to listen to your consumers and design your business strategies accordingly. You measure how many people refer their friends to you as success. It doesn’t bother you that your customers describe your product in their own words. Listen to them. When you begin to have “enthusiasts” reward them with a note or a small gift. You could also post/blog a success story about the enthusiasts business.

18. Whuffie You want your business to have Whuffie! Whuffie is a term that is being used to descibe the essence of social internet marketing. Whuffie is: Reputation Trust Positive Sentiment about your business Influence Number of people you know Number of people who know you Number of people you can count on to bring you chicken soup when you are sick Current and potential access to ideas, talent and resources Saved up favors (Reciprocity) Your known accomplishments Whuffie is more complex than trust and may or may not care about influence, but DOES care about whether or not you deliver on your promises.