FILM POSTER ANALYSIS The aim of a film poster is to sell the film and attract the audience to go and see it.

Tagline – ‘someone is missing’ creates mystery. People will want to know who’s missing and why therefore enticing them to see the film. Shows the genre of the film as a thriller. Also hints at narrative. Does have to find someone? Main actors name – ‘Leonardo DiCaprio’ is a huge, well known actor with good reputation – people more likely to see the film if they know he’s in it. Masthead - Title of film, written in capitals, big so it stands out. Written in red to stand out against dark background and also red connotes blood, danger etc. Font is slightly decayed which makes it look slightly eerie. Release - red so stands out and people know when to go see it if like the look of it. Doesn’t show the day as just ‘October’ is easier to remember. Directors name – if people have seen previous films he’s done which they like they’re more likely to go see this film Image of Island – must be the main setting due to the title of the film. Looks like a dark, abandoned place. Looks very eerie and creepy. Shows genre of film as being a thriller. Also adds to the mystery of what’s on this island. Lighthouse – abandoned lighthouse is seen as being scary due to there only being one way in and out, like being trapped. Adds to the disturbing atmosphere. Main image –Holding a match which shows it’s dark which connotes danger. He looks as though he’s looking for something, tense expression. What’s he looking for? Connotes mystery and adds to the reveal of the genre. Close up of face to show emotion and add to the intensity of the image. Male main character which is stereotypical in thriller films. Image is of main actor Leonardo DiCaprio. Even if people don’t know his real name they will recognise him therefore enticing them to see the film. Raining and rough sea – Shows there’s a storm- negative connotation's. Depressing atmosphere. Billing Card - Promotional information advertises companies behind the film and if audience recognises them they’re more likely to go see it. All written in same font to as to show they’re all equal. Big name productions shows it’s mainstream film and adds to the star persona of film. Logos of production companies – to advertise them and again if the audience recognise them it entices them to see the film. Written in same font as not to show favourites however Leonardo DiCaprio is written in bigger font and in bold so it stands out and he’s a main factor of enticing people to see the film. The poster is dark with drained colour, only colour from title and release month. This creates mystery, danger and an unnerving feel which are all negative connotations, all of which show it’s a thriller film.

Main actors name – big bold letters in bright colour so it stands out. Red connotes danger and death. Only his surname as it’s so iconic there’s no need for full name. Big, well known actor with good reputation therefore people are more likely to see this film if they know he’s in it. Main image – of main character. Expressionless face (not giving away anything, shows he’s serious about something) and wearing sunglasses which hides his identity, connotes mystery and intensity. Code written in his glasses which shows they’re not normal sunglasses, makes audience wonder who he really is and entices them to see the film. Hints at narrative: he’s a robot. He’s holding a gun which connotes danger, death and violence which reveals the genre as being a thriller, furthermore main character is mail which is stereotypical in thriller films. When this film was realised in 1984 normal people wouldn’t be wearing leather jackets and fingerless gloves. This creates mystery to the audience, enticing them to see this film. This hints at the narrative that he’s from the future. Billing Card - Promotional information advertises companies behind the film and if audience recognises them they’re more likely to go see it. All written in same font to as to show they’re all equal. Written in white to make it stand out against dark background. Masthead - Title of film, written in metallic, shiny capital letters. Stands out however not as much as actors name. Shiny letters hint at narrative. Metallic looks hints at him being a robot as robots are made from metal. Red lines – remind me of lasers or the gun which uses a laser sight to aim. This could connote violence. This also links to him holding a gun. Chest showing - strong, good looking man attracts girls to see the film. Dark colours – The use of black background makes it seem like a gloomy film. The only colour is red suggesting blood, and violence which links to the gun. They’re not giving much away in the poster which makes the audience wonder what’s happening and want to find out more, enticing them to see the film.

Overall poster only uses one colour, red, and the two shades of black and white. The limited colours gives it negative feel, not very happy atmosphere. Also the colour red connotes blood, death and violence. Also the idea of infection is a post apocalyptic theme as it deals with real life fears, overall this reveals the genre as a post modern, dystopia thriller. Scratches - this connotes violence and gives the poster an eerie feel. Lead Image – black so stands out on red background. Decayed, scratches makes it feel unnerving. Big Ben in the image gives away the setting. Man walking through London, only person in image/in London. Seems lonely, Is he looking for someone? Maybe he’s the one infected? Maybe everyone else is infected apart from him? Makes audience wonder what’s happened to him enticing them to see the film. Furthermore shows main character is male which is a convention is post modern dystopia films. Can’t see facial expression which creates mystery. Tagline – top of poster almost as big as masthead, in white letters so it attracts audience attention. Tagline reveals some of the narrative, people will want to see what the infection was and how it caused devastation or who it caused devastation to. Also it’s like a countdown until something happens and audience will want to know what happens. All of this entices the audience to see the film. Directors name – if people have seen films he’s done before they’re more likely to go see this film. Masthead - Written in white letters and big in middle of poster to draw attention. Title links in the tagline and people will want to see what happens after the 28 days. Behind masthead is an image of the infection sign. Again this links with the tag line (day 3: infection). As this is here it means the infection is a main part in the narrative and people will want to know what the infection is and what it has done to cause so much devastation, attracting them to see the film. Tagline – second tagline smaller that other and doesn’t stand out as much. Billing card – information about who was involved e.g. Production companies. If people recognise them they’re more likely to see the film. Production logos – if people don’t know the names they’d recognise the logos as they’re so iconic, again if audience know of them they're more likely to want to see the film.

MAGAZINE FRONT COVER ANALYSIS The aim of a magazine front cover is to entice the audience to buy the magazine by using hints as to what’s inside that will interest them.

Basic info – price, issue number and date Masthead – big, red to stands out and one of the most prominent items on cover. Letters covered as they’re such as well known magazine it doesn’t matter as people will still know what it is. The word ‘empire’ connotes it’s better than all the other film magazines. Limited colours and one font throughout makes it look professional so people will think they know what they’re talking about so are more likely to buy it. Barcode Text informing what’s is in magazine. ‘Plus’ sounds like an extra, you only get this information if you buy this magazine, written in red so it stands out. Also ‘worlds first look at’ is written in red to stand out as the audience will read this and see that if they get this magazine they’ll be the first to know this information making them more likely to buy it. Finally many big name films in this section enticing audience to buy it as they’ll know who they are. Also the big name films show this magazine is more mainstream. ‘world exclusive’ first magazine in the world to share this information enticing audience to buy. Main image – of a well known famous actor. Attracts audience to buy magazine as they’ll know and recognise him. Also although this magazine is mainly aimed towards males the fact there’s a muscley man on the front will make women more likely to buy it. Also he plays main character in the main film being mentioned in the magazine. Due to all the films mentioned on this cover it shows the magazine is mostly aimed towards men as the movies mentioned are stereotypically male films. Also the dark colours makes the magazine feel more masculine. Images of what else is inside magazine, images attract attention more than text therefore seeing the pictures of the actors people are more likely to recognise them and buy the magazine. Main film being mentioned in magazine and was probably the biggest film out at the time. Draws audience attention. Also a quote of film, maybe the tagline? Entices audience even more. ‘meet’ makes it seem like you’re invited and you can only come if you buy the magazine. Also makes it seem exclusive.

Film title– only colour on cover therefore stands out. Main image - Ryan Gosling, big famous well known actor so seeing him on the cover will attract people to see the film. It will attract girls attention and they will be more likely to buy this if he’s on the front as he’s seen as one of the most good looking actors. Big city in background shows the setting of film ‘drive’ Barcode Masthead – black writing on white background so it stands out and draws attention. Top of page and in middle is where audience will first look to see. Main image is a Photoshop image. Due to the magazine being an independent magazine it can’t afford big fancy photo shoots for the cover therefore they pay a graphic designer to create the image which costs a lot less. Very basic and simplistic compared to EMPIRE magazine due to it being an independent magazine and not being able to afford the same stuff blockbuster magazines have.

Basic info – price, issue number and date. Magazine website to get more information. Barcode Main image – big, takes up whole page. Chris pine – big well known actor entice people to buy the film. He’s also seen as an attractive actor which make females more likely to buy the magazine. He’s looking you in the eyes which draws attention. Image in black and white makes it stand out in- between all the colours magazines on the shelf. Mast head – capitals, big at top of page so stands out. ‘Total Film’ – total means everything therefore this suggests everything about film is in this magazine which makes you buy this one over all the others. Collectors editions trying to encourage you to buy more. Red so it stands out. Other stories inside magazine – A-Z means everything therefore makes you want to buy it as it covers everything, not just a specific part. ‘F**K THE RECESSION!’ the recession was a big topic when this magazine came out therefore relatable enticing people to buy it. Also the slang swear words will attract the younger audience as they can relate to that language. This links to the hashtag. Hashtag – relates you younger audience who use twitter enticing them to buy it, also uses web 2.0 to advertise their magazine as people will hashtag it and people will be talking about it social network sites. Also although very small on page it’s in red so it stands out. Other films discussed is magazine – big films which people have heard of makes people want to buy it. Also big names blockbusters films show this magazine is for mainstream films. Red, bold, capital letters attracts audience attention. More stories that are inside magazine – if audience have heard of film they’re more likely to buy it. Also the ‘what’s not to like?’ plays with the stereotypical idea of men finding lesbians attract the stereotypical fantasies. This attracts a the male audience. Shortened ‘Harry Potter’ just to ‘potter’ as it’s such a recognisable film there’s to need for the full name. ‘WORLD EXCLUSIVE’ – red letters so it stands out, first place in the world to find this info therefore entice audience to buy it as people want to be first to hear things. Star trek is a big, well known film which will entice audience to buy it. Also shows magazine a is mainstream magazine. ‘Coolest’ – slang which younger audience will relate to making them want to buy it. Also it’s underlined which makes it stand out. Well known name on cover will entice audience to buy magazine. ‘In lone’ people love to be nosey and know about celebs lives which, again, will attract them to buy the magazine.