July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

2 Learning Objectives for Today  What is Social Media  Channels Available  How to Start  Uses at Live Events Integrating Social Media at Live Events

3 Social Media is…. USER GENERATED CONTENT!

Integrating Social Media at Live Events Social Media Today  91% of online adults use social media  Facebook is the number one social marketing tool for brands at 83% (88% target for 2014), followed by Twitter at 53% (target 64% in 2014) (source: AllTwitter)AllTwitter  57% of marketers acquired customers via blogging  74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media  76% of corporate marketers plan to increase their use of YouTube or other video marketing 4

Integrating Social Media at Live Events 5 Every minute of the day: 100,000 tweets are sent 684,478 pieces of content are shared on Facebook 2 million search queries are made on google 48 hours of video are uploaded to YouTube 47,000 apps are downloaded from the App Store 3,600 photos are shared on Instagram 571 websites are created

Integrating Social Media at Live Events 6

Channels Available 7

Integrating Social Media at Live Events Getting Started “How are social media experts are like meteorologists? We are both just making it up as we go along.” – Jessica Levin, 8

Integrating Social Media at Live Events Social Media allows you to extend the life of an event… 365 engagement  Begin simple  Find your target audience  Start early  Provide relevant and useful content  Just as with leads, the show is not over when the floor closes 9

Integrating Social Media at Live Events Target Audience… 1.What platforms are they using 2.What content are they seeking on each one? 10

Integrating Social Media at Live Events 11

Integrating Social Media at Live Events  Twitter has over 500 million registered users, but just 140 million active users  79% of US Twitter users are more like to recommend brands they follow  67% of US Twitter users are more likely to buy from brands they follow  57% of all companies that use social media for business use Twitter 12

Integrating Social Media at Live Events Live Tweeting Pictures Vido Quotes Engage Updates Retweeting Mentions of brand at conference/event Other relevant tweets Preschedule Tweets Special Offers News releases Upcoming activities at the event or in the exhibit Scavenger Hunts Tweet Clues Engage your partners Event Hashtag Create (if owner of event) Use Tweetups Twitter Giveaways Engage both onsite and virtual audience 13

Integrating Social Media at Live Events  There are 955 million active users on Facebook that spend an average of six hours and 35 minutes per month on the network (desktop only)  In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source:Marketing Science)Marketing Science  20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos)Ipsos  We are finding that 50 percent of smartphones are actually connecting to Facebook every hour of every day. (Source: AllFacebook)AllFacebook  Facebook has 232 million users in Europe, 222 million in North America, and 219 million users Asia. (Source: AllTwitter)AllTwitter 14

Integrating Social Media at Live Events Post Video Photos News Content Share Communicate updates Get feedback Contests 15

Integrating Social Media at Live Events  61% use LinkedIn as their primary professional networking site  81% of LinkedIn users belong to at least one group  42% of users update their LinkedIn profile information regularly  82% are aware there are ads on LinkedIn  60% of users have clicked on an ad  90% of users find the site to be useful 16

Integrating Social Media at Live Events Posts Content, content, content Company’s participation Speakers Announcement News Groups Build group Engage Company Page Give your followers something on a consistent basis 17

Integrating Social Media at Live Events 18 Facts on Mobile Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months) (The Next Web)The Next Web 1.08 of the world’s 4 billion mobile phones are smartphones Apple and Android represent more than 75% of the smartphone market 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010 There are over 1.2 Billion people accessing the web from their mobiles Over 300,000 apps have been developed in the past 3 year

Integrating Social Media at Live Events 19 Mobile

Blogger & influencer Integration Integrating Social Media at Live Events 20 Develop and deepen relationships with new and existing influencers

Blogger & influencer Integrating Social Media at Live Events 21 Exclusive Blogger Events Social Q&A’s with Inluencers Provide methods for influencers to create content for brand

Integrating Social Media at Live Events Bring Social Media to Life Event participants enjoy visual displays of social media activity, specifically those which they can participate with 22 Tweet-to-screen Enable tweets with specific hastag to stream on screen Text-to-Screen Enable people to text to a designated shortcode to post on screen. iPad Station or Laptop For simple viewing of online information or content

Integrating Social Media at Live Events Let the platforms work together…. 23

Integrating Social Media at Live Events Integration Make your efforts part of your overall campaigns 24

Integrating Social Media at Live Events Final Thoughts  Only start what you can finish  Pick the platform that will connect you to your target audience  Make your efforts relevant to your target audience  Don’t forget the added benefit… the home audience 25

Integrating Social Media at Live Events Questions? 26