242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Ganzheitliche Kampagnen Marco Senftleben | Head of Account Management Channel Connect 4 Search

© 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved Ganzheitliche Kampagnen

© 2010 MediaMind Technologies Inc. | All rights reserved Welcher Weg führt zur Conversion? BUY SEARCH CLICK Erwarteter Weg zur Conversion INTERACT SEE Tatsächlicher Weg zur Conversion

© 2010 MediaMind Technologies Inc. | All rights reserved Search & Display — besser zusammen Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Die Vorteile liegen auf der Hand… 7x Display Only; 3x Search Only 6x Display Only DisplaySearchSearch & Display

© 2010 MediaMind Technologies Inc. | All rights reserved getrennt zusammen Search & Display — besser zusammen Display Kampagne Search Kampagne Ganzheitliche Kampagne

© 2010 MediaMind Technologies Inc. | All rights reserved © 2008 Eyeblaster. All rights reserved Vorteile

© 2010 MediaMind Technologies Inc. | All rights reserved Was ist CC4S? CC4S soll die Überschneiden von Search & Display aufzeigen. Das bedeutet: Korrekte Conversion-Daten Cross-Channel Einsicht Path to Conversion Analyse SEM-Tool unabhängig

© 2010 MediaMind Technologies Inc. | All rights reserved Ein Conversion Tag für jeden Channel Nur ein Universal Conversion Tag wird für beide Channel benötigt Wenn Search und Display separat getrackt werdenWenn Search und Display zusammen getrackt werden Korrekte Conversion Daten(De-Duplizierung) Cross-channel Kontakt display search Eine Conversion De-Duplizierung- Conversion wird korrekt im zuletzt genutzen Channel getrackt Conversion wird fälschlicherweise in beiden Channeln getrackt

© 2010 MediaMind Technologies Inc. | All rights reserved Cross-Channel Einsicht Cross-Channel Overview Report Search & Display — alles auf einmal! Überschneidungen beider Channel Zusammenführung von Search & Display Daten

© 2010 MediaMind Technologies Inc. | All rights reserved Path to Conversion Analyse Einblick in Vermarkter-Performance € % 20% 50% 33.33% €170 Conversion Analysis by Publisher (Entire Path) Conversion Analysis by Publisher (Last Ad) ConversionUmsatz AD 1 (Last Viewed)AD 2AD3AD4AD5 Conversion 1100GoogleCNNWeather.comYouTubeYahoo Search Conversion 2100GoogleCNN Conversion 3100GoogleCNNGoogle Conversion 4100Weather.comYouTubeCNNYahoo Search Conversion 5100Yahoo SearchWeather.comGoogle 33.33%

© 2008 Eyeblaster. All rights reserved Path to Conversion Analyse Cross-Channel Strategie festlegen Cross-Channel Synergien Nutzerverhalten verstehen durch Path to Conversion

© 2010 MediaMind Technologies Inc. | All rights reserved SEM-Tool unabhängig Dart Search Atlas Search Freie Auswahl SEM Tool wird aufgezwungen

© 2010 MediaMind Technologies Inc. | All rights reserved Wie funktioniert es? Setup Prozess 1. Advertiser, Suchmaschine, Username and Passwort eingeben 2. Search Kampagne auswählen und “Finish” anklicken

© 2010 MediaMind Technologies Inc. | All rights reserved Kosten 0,01 € CPC Einen Cent je Keywordklick Die Abrechnung erfolgt per Cost per Click:

© 2010 MediaMind Technologies Inc. | All rights reserved DANKE!