 Dalylah Barnes  Grade 11  Age 16

Mission Statement  You’re Not Alone will provide a safe and helpful mentoring session that will allow youth to deal with their feelings & emotions due to having an incarcerated parent. Opportunity  17,000 Connecticut children have incarcerated parents

Type of Business  Service  I want to help youth who have or had parents incarcerated deal with their emotions Legal Structure  Nonprofit 501 (c) (3) Organization  I don’t feel like its appropriate for youth to pay for expressing their selves to mentors about having an incarcerated parent

I’m qualified to run this business because:    I have been part of this target market for a few years I have completed a Marketing and Entrepreneurship class I will have a Bachelor’s degree in Human Services

Market Analysis Industry NameMental Health Professionals Industry Size$10 Billion Total PopulationConnecticut Zip Code: Target MarketYouth, both male and female, ages 5-18 years old Potential Market60% of my target market said they would feel comfortable talking to a trained mentor and youth who have the same personal issues as them 3,580,709 10,200 17,000 Total Population Target Market Potential Market

Target Market Segment Target Market Segment Demographics ♦ Males and Females ♦ Ages 5-18 Geographics  Hartford County Psychographics  Youth who don’t want to let their personal issues affect their life Buy-in Patterns  Willing to be a part of a mentoring group with other youth like themselves

You’re Not Alone You’re Not Alone School Counselors School Counselors Families in Crisis Families in Crisis Factors Non Profit Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge Non Profit GoodFairExcellent Small groups of youth Only in school Small groups, phone, , online blog Hartford County SchoolHartford County GoodFairExcellent

PeopleProductPlacePricePromotion Males and females: Ages 5-18 Website Social Networking Wristbands After school at SMSA MentoringNonprofit

Advertising Business Cards $3.99 Publicity My Website, Twitter, Facebook, Wristbands $0.00 Personal Selling Guidance Counselors, Social Workers $0.00 Total Monthly Promotional Expense $3.99 Promotional Expense Monthly Amount Monthly Amount

Materials Material DescriptionCost/Total QuantityCost per Unit 40 Capri Sun Variety Pack $ 12.05$ Animal Crackers$10.75$3.00 Total Material Cost per Unit $6.00 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $ hours per week$40.00 Total Labor Cost per Unit $40.00 COGS (per Unit) $ children, 1 hr/day, 2 days/wk Description of One Unit of Sale:

Selling Price (~$45/youth) $ COGS (per Unit) $46.00 Other Variable Expenses (per Unit) $0.00 Total Variable Expenses (per Unit) $46.00 Contribution Margin (per Unit) $ Description of One Unit of Sale: 5 children, 1 hr/day, 2 days/wk

Fixed ExpenseAverage Monthly Expense Insurance ($250K liability) $37.50 Salary $ Advertising $3.99 Depreciation (phone, computer) 2 year $29.08 Rent/Utilities (cell phone/internet--home) $60.00 Total Average Monthly Fixed Expenses $230.57

Total Hours in a Week = 168

Total Units Sold 24

In an average month, the company will begin to make a profit after selling ~1 wk. Monthly Fixed Expenses Contribution Margin per Unit =Monthly Break-Even Units $ $ = ~1 wk Monthly Break-Even Unit

Selling Price per Unit $ Number of Units Sold 24 Total Sales $5, Variable Expenses $1, Contribution Margin $4, Fixed Operating Expenses $2, Pre-Tax Profit $1, % $ Net Profit $1,299.79

Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost Laptop/Cell phoneAT&TAlready Own (250)Business Cards Vistaprint.com$ Rubber wristband bracelets Mamma.com$46.50 Office SuppliesStaples$50.00 Set up Non-Profitwww.probonopartner.org$1, Total Start-Up Expenditures $1, Cash Reserves Emergency Fund $ Reserve for Fixed Expenses $ $2, Total Start-Up Investment

ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: $2, Dollar Equivalent = $1, $5, X 100 = 24% $1, X 100 = 55% $24.07 $55.48

SourceAmountDebtEquityGift Personal Savings Grant $2, X Totals $2, Total Start-Up Investment

Philanthropy  I will sponsor a Summer Annual Kickoff for the Boys and Girls Club every 2 years Business Responsibility  I will have the Boys and Girls Club logo on my business cards

Create shirts and rubber wristband bracelets to promote my business Create a website To graduate from SMSA and get accepted to the college of my choice BusinessPersonal Make my groups bigger and have more youth participate Provide transportation to and from the program Short-Term Long-Term ● Become a Psychologist

Thank you for your consideration You’re Not Alone Thank you for your consideration You’re Not Alone