Social Media For Nonprofit Professionals Mark Garcia December 14, 2010
Social Media Advice From A Chef?
Yes, I am a real chef
Social Media Advice From A Chef? Yes, I am a real chef Yes, That is Dean Fearing from The Mansion on Turtle Creek in Dallas
Social Media Advice From A Chef? Yes, I am a real chef Yes, That is Dean Fearing from The Mansion on Turtle Creek in Dallas Wow, To be that thin again!
Social Media Advice From A Chef?
Yes, that was how I looked in the 80’s
Social Media Advice From A Chef? Yes, that was how I looked in the 80’s No, I don’t still have the Bon Jovi jacket at home
Who am I now?
Enough about me, who are you?
Why are you interested in learning about this new phenomena called Social Media?
Enough about me, who are you? What is Your Definition of Social Media? (hint - everyone has a slightly different viewpoint)
Experts Say Social Media Is: “An Aggregate Category Of Websites Based Upon User Participation and/or User-Generated Content”
What? One More Time In English Please!
Non-Experts Say Social Media Is: Websites That Are Truly Interactive, No Longer Is a Brand Speaking At Customer or Clients, But Engaging Them In An Authentic 2-Way Conversation…
Social Media History 101
Websites
Social Media History 101 Websites Blogs & Forums
Social Media History 101 Websites Blogs & Forums Networks
Social Media History 101 Websites Blogs & Forums Networks Open Networks - Here and Now
Various Types Of Social Media
Blogs
Various Types Of Social Media Blogs Video
Various Types Of Social Media Blogs Video Social
Various Types Of Social Media Blogs Video Social Podcasting
Various Types Of Social Media Blogs Video Social Podcasting Pictures
Various Types Of Social Media Blogs Video Social Podcasting Pictures Location Based
Is This Social Media “Thingy” For Real?
Good News For Non-Profits and Small Business The playing field has been leveled Everyone now has the tools to publish, broadcast, and compete on a grand scale with the big brands
Where Do I Start? “ There are two kinds of people in the world. Those who walk into a room and say, “There You Are” and those who say, “Here I Am”… Abigail Van Buren
Where Do I Start? Listen Add Value No Hard Selling! Engage Contribute Seek To Serve Focus on Quality
The Big Four
The Big Four Facebook Twitter
The Big Four Facebook Twitter Linked In
The Big Four Facebook Twitter Linked In You Tube
How to use Social Media
Connect with new leads and resources
How to use Social Media Connect with new leads and resources Increase your visibility and credibility
How to use Social Media Connect with new leads and resources Increase your visibility and credibility Find partners
You and Your “Personal” Brand
Each of you in this room are now your own brand
You and Your “Personal” Brand Each of you in this room are now your own brand Potential Partners, Customers, Contacts and Sources
You and Your “Personal” Brand Each of you in this room are now your own brand Potential Partners, Customers, Contacts and Sources Separate Accounts
Monitor, Measure, and Track Set up a Google Alert for you, your organization, or event
Monitor, Measure, and Track Set up a Google Alert for you, your organization, or event MM&T
Social Media Best Practices
Give before you take
Social Media Best Practices Give before you take Stop thinking tools
Social Media Best Practices Give before you take Stop thinking tools Your or your product is the marketing
Social Media Best Practices Give before you take Stop thinking tools Your or your product is the marketing Be a connector
Social Media Best Practices Give before you take Stop thinking tools Your or your product is the marketing Be a connector Think “touch” instead of “target”
Quantify Social Media ROI In The Non-Profit World Increased donations More volunteers Enriched content Brand Equity Future opportunities Organizational growth Time Money (staff, consulting) Opportunity costs Passion Results Investment
Question and Answer Free Download!
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