1. By: Chris Montemayor

2. What are the goals?  Increased Brand awareness Increased Internet Presence ○ Social Media/SEO/Review Sites  Better customer service Be able to answer all questions that customers have prior to scheduling appointment  Better customer education Be able to teach potential customers about product (factual information, benefits, customer testmonies)

3. Who is the audience  Generation X Ages: 30 – 45 Income: Above Average/Depends Issue: Helping shop for parents/Want to add value to home  Baby Boomers Ages: 46 – 64 Income: Above Average to High Issue: Want to add value to home/Have high quality product  Retirees Ages: 65 – 80 Income: Above Average to High Issue: Want product that lasts lifetime

4. What kind of communication reaches them? Generation X Characteristics:What they may look like:  Technology Aware Will research online ○ Reviews ○ Forums ○ Factual Information  Independent Trust must be earned Relationships built through consistency  If shopping for parents: Will be hesitant Will need to see it to believe it

5. What kind of communication reaches them? Baby Boomers Characteristics:What they may look like:  Retired or Considering it Will be looking for quality product to spend hard earned money on Very hardworking  Somewhat Technology Adept Email communication works May Research Product  Desires Personal Relationship Person to Person contact preferable Likes Referrals by friends

6. What kind of communication reaches them? Retirees Characteristics:What they might look like:  Looking to make final purchases Want a product that will last and will pay great price for it  Technologically challenged Prefer phone calls to any other source of communication  Prefer personal relationship with Business

7. What Social Media would work best?  Facebook  Twitter  Linked In  Blogging  Google Places  Youtube

8. Facebook

9. Facebook:  Pros: Can stand almost as a second website Is extremely accessible Allows for posting of Videos, Pictures, Links, Social Media Feeds Is great for SEO Allows customers to interact with company Places a face/personality for the company Guarantees that messages will be posted on Followers Feeds  Cons: Over saturation (quality content is key) Requires constant maintenance/awareness

10. Twitter

11. Twitter:  Pros: Extremely fast relaying of info Allows company to follow competition/customers Serves as great Link to other Social Media Allows for conversation/sharing of thoughts with interested parties (i.e. #Hashtags & @____)  Cons: Can be addicting Must be a focused effort (no one cares what we ate for lunch)

12. Linked In:

13.  Pros: Allows business to connect with other professionals Great for employee Recruiting Great for establishing industry expertise (referrals) Great to follow Forums on related fields User can publish presentations/information User can publish polls/Q&A’s  Cons: Requires commitment (takes awhile to attain connections)

15. Google Places  Pros: Great for increasing visibility Great for SEO Allows User to post pics, videos, coupons, company info, links to social media Great for listing Customer Referrals  Cons: People can leave malicious reviews ○ Google’s Service is subpar at best.

16. Blogging  Pros: Great for SEO Great for establishing expertise Great for connecting with audience  Cons: Can be time consuming Requires right mindset Can be subject to scrutiny Quality material is a MUST.

18. Youtube:  Pros: Great for SEO Videos provide an more intimate look at a topic Great for Viral Marketing The amount of users is staggering  Cons: Videos may not be viewed very much Oversaturation

19. How to approach Social Media:  Consistency is key Posting should be kept to the following: ○ Facebook: 2-3 posts a day (not including media posts) ○ Twitter: 3-4 post a day ○ However, should be monitored 24/7 (via Mobile updates, etc.) Linked In ○ A few times a week for posting ○ In regard to recruiting, constant updates are key

20. How to approach Social Media: (part 2)  Blogging: Once a week at first is good, and may be the nest overall approach for the sake of content  Youtube: Update only when new media is available  Google Places: Update when necessary

21. How to measure Social Media:  Basic Metrics: Have profits increased since using Social Media?  Social Capital: Conduct market research with users (Track Public Sentiment) ○ Have enjoyed the social media? Have they received help? Better information? What do they like & don’t like?  Talk to colleagues (other businesses/partners) Have they noticed the social media efforts?

22. How to measure Social Media: (part 2)  Once research has been conducted both logistically & socially, reexamine the original goals for social media for the company