Building your Business Online Spontanea Technologies Step 1: Researching the Market Step 2: URL Registration and Hosting Setup Step 3: Designing your Website Step 4: Marketing on the Internet

Keyword Research Google Keyword Tool Microsoft adCenter Labs Demos Detecting Online Commercial Intent Wordtracker FREE Suggestion Tool Google Trends

Domain and Hosting Setup URL Registration and Hosting Setup How to choose the perfect web site name Use of Keywords COM, ORG, NET... How to select a reliable hosting company Shared hosting or dedicated Bandwidth Uptime Cost

Web Design Designing your website DIY or hire a designer (pros and cons) DIY (resources) Use Site Studio (Site Builder) to create your own website.

Internet Marketing Driving traffic and making sales PPC SEO Blogging Articles Social Media Marketing Media Campaigns

Keyword Research Finding the best keywords Google Keyword Tool One of the easiest and cheapest ways to find hundreds of relevant keywords. Keyword search volume. Search volume trends over time. Ad position and cost estimates. Advertiser competition.

Keyword Research What the tool looks like:

Keyword Research How to use the tool Results are tailored to English... Be sure to check the Use synonyms box Choose columns to display Use the match type if necessary (leave broad) Additional keywords to consider Download keywords (txt vs. csv) Pick most relevant kws --> run through the Tool again Use the Website content tool

Market Research Predict a customer's age and gender Demographics Prediction Find demographic information according to customer online behavior

Market Research Detecting Online Commercial Intent Microsoft adCenter Labs Research-mode vs. buy-mode

Keyword Research Wordtracker FREE Suggestion Tool FREE keyword suggestion tool Great for getting started Free Up to 100 highly targeted keywords Estimate of the daily search volume Data based on traffic to Dogpile.com and Metacrawler.com Based on the past 90 days of search

Keyword Research Example of search result

Market Research Google Trends Shows how often a particular search term is entered relative the total search volume across various regions of the world, and in various languages. Type search term → Click “Search Trends” Select Region → Select last 12 months Is seasonality a factor? See regions, cities and languages (further down the page) Document your findings

Market Research Example of Google Trends Chart

URL Registration + Hosting URL Registration and Hosting Setup How to choose the perfect web site name Use Catchy Words Or Phrases That Are Easy To Remember Use Keywords COM, ORG, NET, etc? No Hyphenated Names Generic Names Or Brand Name Domains? Check Domain availability

Web Hosting Choosing a Website Host Linux or windows? Linux servers are much more affordable and stable. Shared hosting or dedicated server hosting? Most domain hosting is shared hosting How much web space do I need for my website? 10-50MB for a small personal website. For larger personal websites: up to 100MB. What is bandwidth and how much do I need? One GB usually allows about 100,000 hits From 100MB to 10 GB of bandwidth. Small business: from 10GB to 80GB. Larger (dedicated servers) up to 160GB of bandwidth.

Web Hosting Other features Site builder Good costumer support? them and see how long it takes to respond. Less than 24hrs Minimum uptime No less than a 99% uptime guarantee or higher How much should I expect to pay? $5-$10 per month typical Domain registration. How much? $10 -$15 per month How do you know if a web hosting service is scam? Unlimited this and that... If it seems too good to be true, it probably is. (Suggested Host) HostgatorHostgator

Web Design Web Site Design Pros. and Cons. Hire a professional Friend DIY (we'll try today...)

Site Builder DIY Web Site Design Hostgator Site Builder

Site Builder Site Builder (How To...) Select --> Business Select Layout --> then Colour scheme Type Company information Choose topic of page (i.e.: Welcome) Type text of page (can use rich text editor) Then use “top menu” to add pages and change site setting CONGRATULATIONS ! YOU HAVE JUST BUILT YOUR OWN WEBSITE.

Internet Marketing Driving traffic and making sales PPC (Pay Per Click)

Paid Campaigns Pay Per Click Adwords vs. YSM or MSN Adwords PPC Search network/partners PPC Content Network PPC Site targeted (text ads/banner ads) Local, national, and international One title line (25 chars) and two content lines (35 chars) 1) create landing page 2) select keywords 3) create ADS 4) testing and tracking

Search Engine Optimization OnPage SEO OnPage SEO Elements

Search Engine Optimization OnPage SEO Keyword in Domain name Keyword in Title tag (up to 60 chars) Keyword in Description meta tag (up to 150 chars) Keyword in Keyword metatag (up to 250 chars...not fixed) Keyword density in body text Keyword in H1, H2 and H3 Keyword in alt text Links To internal pages- keywords? Outgoing link Anchor Text

Search Engine Optimization OffPage SEO OffPage SEO Elements

Search Engine Optimization Off Page SEO Page Rank Total incoming links ("backlinks") Incoming links from high-ranking pages (link popularity) Alexa Rankings Anchor text of inbound link to you Position of link on referrer page

Blog Marketing Blogging with WordPress Benefits: The World of Blogging Software WordPress is Easy to Use WordPress has Unbelievable Functionality Have your own Unique Blog WordPress Add-Ons Download Wordpress FREE Select FREE Theme Submit Blog to top 20 Blog Directories

Blog Marketing Blogging with WordPress

Internet Marketing Writing Articles Benefits Name Branding Link Popularity Traffic Prestige Free Advertising How to write an article Article Submission List (Top 20 only...) Submit to niche website (unique content)

Internet Marketing EzineArticles

Social Media Marketing Importance of Social Media Business Benefits of Online Social Media Increased Branding Increased Awareness Increased Site Traffic Increased Rankings More Subscribers More Friends Ping.fmPing.fm, Onlywire.com, Socialmarker.comOnlywire.comSocialmarker.com

Social Media Marketing Ping.fm Updates your social networks in 1 place.

Social Media Marketing OnlyWire.com Best way to submit web content to your social bookmarking sites automatically.

Social Media Marketing SocialMarker.com Select the social bookmarking sites you want to submit to

Marketing 1% conversion rate – need marketing Included with HostGatorHostGator Auto Responders Mailing Lists Aweber (Professional tool) ($20 per mo.) Aweber 1) Reliable Deliverability 2) Free Unlimited Customer Support 3) 11+ Years Experience 4) Free Training Videos, Guides, and Teleseminars 5) 30 Day Risk Free Guarantee

Media Campaigns Media Campaigns (press releases) Increased visibility in search engines Increased link popularity Discovery of a brand new website by SE Can help with branding Can increase natural search engine traffic Short-term and long-term rankings boost Suggested Tools: PRWeb – FREE PR Distribution listPRWebFREE PR Distribution list

Best of luck !!! To your success !