1. www.eBrandz.com Sunday, June 01, 2014 Search Engine Optimization (SEO) Milind Mody ( CEO )

2. www.eBrandz.com Sunday, June 01, 2014 Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when they Search Credit card processing Google technology places your Advertisement (Paid Result) Natural listings ( By SEO Work ) - Definition

3. www.eBrandz.com Sunday, June 01, 2014 Why is SEO important from a marketers point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand.

4. www.eBrandz.com Sunday, June 01, 2014 SEO – In house or Outsource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource.

5. www.eBrandz.com Sunday, June 01, 2014 SEO General Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ?

6. www.eBrandz.com Sunday, June 01, 2014 SEO Basics. Keyword Research

7. www.eBrandz.com Sunday, June 01, 2014 - Competition Analysis : (Page Rank, links, paged indexed) SEO Basics. ( Contd. ) Page Rank Links Paged indexed

8. www.eBrandz.com Sunday, June 01, 2014 - Keyword Selection (Proper Keyword Selection can make or Break SEO campaign) - Off page Optimization - On page Optimization SEO Basics. ( Contd. )

9. www.eBrandz.com Sunday, June 01, 2014 On Page SEO Page Structure and layoutTitle Tag and Meta tags

10. www.eBrandz.com Sunday, June 01, 2014 On Page SEO ( Contd. ) Hx tags H1 tag H2 tag Good content with correct keyword density

11. www.eBrandz.com Sunday, June 01, 2014 Filenames Img Alt tags On Page SEO ( Contd. )

12. www.eBrandz.com Sunday, June 01, 2014 Simple Sitemap - Google Xml sitemap On Page SEO ( Contd. )

13. www.eBrandz.com Sunday, June 01, 2014 - Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website: On Page SEO ( Contd. )

14. www.eBrandz.com Sunday, June 01, 2014 Page Structure and Layout Table Vs CSS (two column / three column layouts) menuContent Layout without table trick Empty Cell Content menu Layout with table trick Instead of thisYou would get this Coding for Table Trick The content of the page goes here. The navigation menu goes here.

15. www.eBrandz.com Sunday, June 01, 2014 Off page Optimization - Directory submission : A few important paid and free directories Yellow Pages Submission Local Directory submission

16. www.eBrandz.com Sunday, June 01, 2014 Off page Optimization ( Contd. ) - Link popularity development A Website One Way Links : A site links to B site but there is no link from B to A B Website Two Way Links : A site links to B site and B site links back to A site A Website B Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) A Website B C Main Website

17. www.eBrandz.com Sunday, June 01, 2014 - Article submission - Links from online Press Releases and Blogs, RSS Feeds Off page Optimization ( Contd. )

18. www.eBrandz.com Sunday, June 01, 2014 Online Press Release submission - Include keywords in your Title - Hot link keywords with your URL if possible - Include link to Press Kit on your website Internet Marketing

19. www.eBrandz.com Sunday, June 01, 2014 Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools

20. www.eBrandz.com Sunday, June 01, 2014 Most common SEO mistakes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com.

21. www.eBrandz.com Sunday, June 01, 2014 Most common SEO mistakes ( Contd. ) - Flash only website - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Unusual file extensions.ift Replace ? with / and = with - and & with _. http://www.lampusa.com/index.asp/pageAction- VIEWPROD_ProdID-20785_HS-1 - Too many dynamic variables in website url

22. www.eBrandz.com Sunday, June 01, 2014 Questions and Answers Questions Answers

23. www.eBrandz.com Sunday, June 01, 2014 Thank you