Logo

What you have learned… Monograms ◦ Positive and Negative spaces ◦ Create your own monograms by combining two letters. Typography ◦ Serif, Slab Serif, Sans Serif, Script, Decorative typefaces ◦ Baseline, x-height, cap height, ascender and descender

Logo A graphic mark or emblem commonly used by commercial organizations and individuals to promote public recognition.

History Logos have been around for several years – 13 th century Ancient Egyptians – brand their domestic animals with hieroglyphs to mark ownership Ancient Romans – marked their pottery to identify the manufacturer or merchant

Today You will see many logos that identify every company, corporation, product, service or agency

The Art of Logo Design icdesign1/cms_page/view/ icdesign1/cms_page/view/ /Logos

What makes a good logo? 1. Simple Allows for easy recognition Good logos are unique without being overdrawn.

What makes a good logo? 2. Memorable

What makes a good logo? 3. Timeless

What makes a good logo? 4. Versatile Ask yourself, is the logo still effective if.. ◦ Printed in one color? ◦ Printed on a small size? ◦ Printed on a large scale? ◦ Printed in reverse (light logo on a dark background)

What makes a good logo? 5. Appropriate Would this type and color scheme be appropriate for a law firm?

Today… Think about what company/organization or product you will be promoting. You will create a logo for a company, organization or product Do not redo any existing logos

Research…. Complete the worksheet Answer all of the questions Research your competitors Brainstorm your company/product on the back page

Brainstorm What will you be promoting? ◦ Product or service Who are your clients? ◦ Hotel, school, candy bar, etc.. Who is your target audience? EVERYONE is not an answer. Women, men, students, people that love animals, or wealthy buyers.

Brainstorm Find your competitors ◦ Who are they? ◦ How are they promoting their product or services?

Minimum of 10 rough drafts Minimum of 10 rough drafts

Apple Logo icdesign1/cms_page/view/ icdesign1/cms_page/view/ See Ms. Ausa when you are complete ◦ Worksheet ◦ 10 sketches Homework – if you do not complete the worksheet today!

Example of existing company brainstorming-50-examples-of-the-logo- design-process.html

Due today… Logo Design worksheet (both side… including your brainstorming ideas) Begin your rough draft Must be approved by Ms. Ause before you can begin on the computer. Must complete 5 of the logos you design on the computer

Next Day…

Apple Logo rebrand Simple, inviting and beautiful

Amazon.com Hidden Meaning The arrow points from A to Z And it looks like a smile

Fed Ex Double Meaning Arrow symbolizes speed and reliability

Different types Wordmark Abstract Symbol

Logo Design Do’s ◦ Must use your own design, design your own icons. ◦ Must utilize the drafts you design. ◦ Make your design simple, memorable, and appropriate.

Logo Design Don’t ◦ Copy from an existing logo. ◦ Copy an existing text.  Text must be changed in some way. ◦ Use any icon’s available online.  That icon is someone else, not yours.

How to get started… Get an approval on your 10 rough drafts, prior to starting your logo in Illustrator. Illustrator ◦ File name – KathyL_Logo ◦ Artboards – 5 ◦ Size – 4” width, 4” height