1. Logos in Graphic Design
Computer Graphics Design I
Colony High School

2. Nike “Swoosh” Logo Created by Carolyn Davidson (1971)
Graphic Design Student (Portland State University)
Hired by Phil Knight to do some graphics work on side
The “Swoosh”
Represents the wing of the Greek Goddess “Nike”
Nike (Goddess of Victory)
Paid $35 for her work on the design
Nike “Swoosh” Logo

3. Symbol representing a company, organization, person, product, service, or event.
Logos Should be Simple
Easy recognition
Ex. Apple Logo (original logo complicating)
Logos Should be Memorable
Logos Should be Timeless
Can you see your logo still looking fresh after 10 years?
Logos Should be Versatile
Print in one color?
Looks good as small as a stamp?
Looks good as large as a billboard?
Looks good in black and white?
Logos Should be Appropriate
Correct Font/Colors with the appropriate mood
What is a logo?

4. Types of Logos Logotype/Wordmark Iconic/Symbolic Combination Marks
Two or more type connected into one
Ex. CNN logo
Iconic/Symbolic
No words in the logo
Combination Marks
Combination of type and graphics
Types of Logos

5. Breaking “Tradition” Fossil Google
Every logo on products is different but still has the same theme
Ex. Retro, 50’s, etc.
Google
Logo always changes on the home page
Breaking “Tradition”

6. Clever Logo Designs