1. The applied art of arranging image and text to communicate a message.
Graphic Design
The applied art of arranging image and text to communicate a message.
It may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs.

2. Typography
The art and technique of arranging type in order to make language visible.

4. FONTS are FUN and can make presentation more exciting!
A complete character set of a single size and style of a particular typeface.
FONTS are FUN and can make presentation more exciting!
You can use various lettering styles, sizes and colors
They can be in Italics or in BOLD print
There are millions of combinations!

5. Serif
A style of typeface with ornamental strokes on the ends of characters
San Serif
A style of typeface without ornamental strokes on the ends of characters

6. Typographic weight
The thickness or thinness of letterforms creating different degrees of bold, medium, or light type

7. Kerning Kerning Kerning Leading Kerning
The space between individual letterforms that you adjust manually
Kerning
Kerning
Kerning
Leading
The space between lines of type
Leading

8. Jobs in the Graphic Arts
Package designer
Layout artist (flyers, brochures, posters, magazines, CD, DVD, etc..)
Web Designer
Advertising/Marketing
Illustrators
Logo designer

9. Logo’s What are LOGO’s? How many can you spot in this room alone?
a visual representation of your company brand
How many can you spot in this room alone?
What is there purpose?