1. Logo Development

2. Mark, Wordmark, Symbol & Monogram 1.Mark – a recognizable symbol used to indicate ownership. Ex #1: Wordmark (a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning) Ex #2: Emblem (A mark in which the company name is closely connected to a pictorial element)

3. Mark, Wordmark, Symbol & Monogram 2.Trademark – a name or symbol is used to show that a product is made by a particular company and legally registered. 3.Symbol – is the iconic portion of the logo. Disadvantage: It might be difficult to recognize without a wordmark.

4. Trademarks Circle R – denotes a registered trademark, and may only be used when marks have been federally registered. TM – is used to alert the public and does not require filing federal applications. It means trademark, which is a claim of ownership for goods and packaging.

5. Mark, Wordmark, Symbol & Monogram 4.Monogram – a design of 1 or more letters, usually the initials of a name. “SECRET GARDEN CONSTRUCTION” Logo This logo was created for a new start-up company that focuses on exquisite, multi-leveled gardens that include features such as waterfalls, rock walls, gazebos and more.

6. Where Do I Start?

7. Answer who, what, why? 1.Who’s the client? (values, attitudes, goals) 2.Who’s the audience? (Ex: women 12-34, men who love sports) 3.How and where will the logo be used? 4.It’s the designer’s job to presuppose future needs.

8. Identify, don’t explain! A logo should not literally describe the client’s business. Rather it should reflect the attitude and values of the company.

9. Best brands stand for big ideas, a strategic position or a defined set of values. Ex: logos that use symbols Symbols engage intelligence, imagination and emotion in a way that no other learning does. CBS logo by William GoldenNike logo by Carolyn DavidsonCingular’s mark nicknamed “Jack”

10. How was Cingular logo designed? The name clearly differentiates the company from it’s competitors as a single source for all wireless needs. The logo reinforces the idea of human expression and help users “make their mark”. Cingular’s mark nicknamed “Jack”