7 TYPEFACE TERMINOLOGYWaist line is an imaginary line drawn at the middle of the characters.
8 TYPEFACE TERMINOLOGYBase line is an imaginary line drawn at the bottom of the characters.
9 TYPEFACE TERMINOLOGYAscender is the part of the character that extends above the waist line.
10 TYPEFACE TERMINOLOGYDescender is the part of the character that extends below the base line.
11 TYPEFACE TERMINOLOGYPoint size is the vertical measurement used to identify the size of the typeface. It measures from the top of the ascender to the bottom of the descender.Measured in points. There are 72 points in an inch.
12 TYPEFACE TERMINOLOGYBody type is type sizes that range from 4-point through 12 points. These size are found in places where there is a lot of text to be read.
13 TYPEFACE TERMINOLOGYDisplay type is type sizes above 12-point type. Typically these sizes are used for headlines, subheadlines … any text that is used to draw attention to a message.
14 TYPEFACE TERMINOLOGYKerning allows the user to control the space between characters. This might improve appearance and readability of the text.
15 TYPEFACE TERMINOLOGYTracking allows the user to control the letter and word spacing together.
16 TYPEFACE TERMINOLOGYReverse type consists of white type on a solid black or color background.
17 TYPEFACE TERMINOLOGYSerif is the thickened tips or short finishing-off strokes at the top and bottom of the character.