refreshing design, online and in print Making The Most Out Of Your Website Is The Web Working For You? Making The Most Out Of Your Website

refreshing design, online and in print Making The Most Out Of Your Website For Those Without Websites –Provide some basic knowledge from which you can begin to develop a valuable web presence. For Those Who Don’t Love Their Website –Provide you with tools and tips to improve your website. For Those Who Love Their Website –Let’s Make Your Site Even Better. Goals

refreshing design, online and in print Making The Most Out Of Your Website Three Areas For Web Promotion Looking Out –Optimizing your visibility on the web. SEO (Search Engine Optimization) Traffic Building Looking In –Optimizing usability for your visitors. Designing Your Site Featuring Your Content Looking All Over –Cultivate a community. –Broadcast your message. –Utilize your relationships.

refreshing design, online and in print Making The Most Out Of Your Website WARNING: Technical Content Ahead

refreshing design, online and in print Making The Most Out Of Your Website Looking Out Is your website visible? Basic Search Engine Optimization For Improving Search Engine Results

refreshing design, online and in print Making The Most Out Of Your Website Looking Out - Google Google gained 3% market share from 2006 to Dominates search engine market.

refreshing design, online and in print Making The Most Out Of Your Website Looking Out – Basic SEO Submit your website search engines and directories. Use Descriptive Title Tags

refreshing design, online and in print Making The Most Out Of Your Website Title Tags

refreshing design, online and in print Making The Most Out Of Your Website Looking Out – Basic SEO Submit your website search engines and directories. Use Descriptive Title Tags Use Your Meta Description Tag to Your Advantage

refreshing design, online and in print Making The Most Out Of Your Website Meta Description Tag

refreshing design, online and in print Making The Most Out Of Your Website Looking Out – Basic SEO Cont. Image Alt Tags Clean Up Sloppy URLs

refreshing design, online and in print Making The Most Out Of Your Website Sloppy URL Nice URL

refreshing design, online and in print Making The Most Out Of Your Website Looking Out – Basic SEO Cont. Build Incoming Links –One Way Links –Reciprocal links don’t add value –Acquire one way links fast is through the use of paid press releases (prweb.com) –Find out who links to you by typing the following into a search engine: Link:

refreshing design, online and in print Making The Most Out Of Your Website Looking Out – Pay Per Click

refreshing design, online and in print Making The Most Out Of Your Website Looking Out – Pay Per Click Choose Keywords Set Budget –Click Budget –Daily Budget Your ad appears based on: –Click Budget –Daily Budget –Effectiveness

refreshing design, online and in print Making The Most Out Of Your Website Looking In Does Your Web Site Look Good? Does Your Web Site Feature Your Best Content? Is your most important content being viewed?

refreshing design, online and in print Making The Most Out Of Your Website Before

refreshing design, online and in print Making The Most Out Of Your Website After

refreshing design, online and in print Making The Most Out Of Your Website What did we do? Gave the site a visual identity. Made all of the site’s content readable by search engines. Added news and events feature so they could update content with regularity.

refreshing design, online and in print Making The Most Out Of Your Website Website Real Estate-Main Page Prime Real Estate –Top 400 Pixels Suburban Real Estate –Next 300 Pixels Unwanted Real Estate –More than 1000 Pixels

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refreshing design, online and in print Making The Most Out Of Your Website Looking In - Web Statistics Look at the data – Web Statistics show the following –How many people are visiting the site? –What pages they visit when they are there? –How many pages they visit?

refreshing design, online and in print Making The Most Out Of Your Website Looking All Over Develop an list and send e- newsletters Keeps you in touch with your past, current, future clients and customers Breeds Familiarity Makes it easy for recipients to visit and pass along.

refreshing design, online and in print Making The Most Out Of Your Website Looking All Over Blog Early, Often –Adding new content creates more keyword density, turning your website up in more organic searches –The more you update the site, the more search engine robots will visit to see what’s new –A blog will create an rss feed that allows your users to subscribe to your updates and allows you to syndicate your content across the web.

refreshing design, online and in print Making The Most Out Of Your Website Looking All Over Develop Viral Marketing Strategies –Create videos and post them on YouTube. –Write articles for other newsletters and websites. –Offer a free service

refreshing design, online and in print Making The Most Out Of Your Website Review Look Out –Optimize your site so your site is visible on the web. Look In –Make sure your website is optimized for usability and marketability. Look All Over –Make it sticky.