Persuasive Techniques PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)

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Presentation transcript:

Persuasive Techniques PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)

What is persuasion? Generally an appeal to emotion, not intellect. Generally an appeal to emotion, not intellect. An attempt to change your behavior An attempt to change your behavior It attempts to “guide your choice” It attempts to “guide your choice”

Who uses propaganda? Military Media Advertisers Politicians You and I!!!

BANDWAGON : Persuading people to do something by letting them know others are doing it BANDWAGON : Persuading people to do something by letting them know others are doing it. Example: 80% of people use Colgate. Do you? Jump on the bandwagon y’all! Everyone else is!

Testimonial Testimonial : Using the words of a famous person to persuade you. My face has never been so clear after using Proactiv; I love it!!! You should buy today… after all, Jessica Simpson did!

Loaded words or Glittering Generalities Glittering Generalities Definition: Words that sound attractive or catchy, but really don’t mean anything. logical fallacies These are just: logical fallacies a deceptive, misleading, or false notion or belief What’s a fallacy you ask? Based on the words used to sell, the customer thinks they are getting something better than what it really might be.

Loaded Words or Glittering Generalities Glittering Generalities - Use attractive, but vague words that make speeches and other communications sound good, but in practice say nothing in - particular. vague - Use words that appeal to values, which often themselves are related to triggering of powerful emotions.values - intangible nouns that embody ideals, such as dignity, freedom, fame, integrity, justice, love and respectnouns Ladies and Gentlemen, it is with the greatest pleasure that I welcome you to this most auspicious of occasions. We are gathered here on the brink of a challenge to which we must all rise in concert, for not to do so would be to accept despair, which I will never do and I know you will never accept.

Examples Use “loaded” words like... –new –improved –best

Facts and figures Statistics and supposedly objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h. Tends to be based on skewed information or doesn’t give all the info

Name Calling or stereotyping

Snob Appeal aims to flatter Makes insinuation that this product is better than others. “avant garde” ahead of the times. The ultimate driving machine Lexus sports car

Plain Folks Makes the leaders look like Plain folks (mom and pop style). -a convincing method to show they are just common people. -Opposite of snob appeal

PRACTICE: What type of propaganda technique is used in the following ad? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Facts and Figures B. Loaded word

What type of propaganda technique is used in the following ad? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Facts and Figures H.Transfer C. Testimonial

Loaded Word

What type of propaganda technique is used in the following ad? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Facts and Figures D. Name Calling

What type of propaganda technique is used in the following ad? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics A. Bandwagon

What type of propaganda technique is used in the following ad? C. Testimonial A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics

What type of propaganda technique is used in the following ad? Loaded Word A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Facts and Figures

What type of propaganda technique is used in the following ad? Loaded Word A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Facts and Figures

What type of propaganda technique is used in the following ad? Bandwagon A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer

What type of propaganda is this? Facts and Figures 95% of homework assigned is busy work and is not beneficial to the student! A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Facts and Figures

What type of propaganda technique is used in the following ad? Snob Appeal A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer

What type of propaganda is this? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer D. Name -Calling

What type of propaganda is this? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer F. Snob appeal