1. Propaganda Techniques
Bandwagon Technique
Testimonial
generalities
Name calling
Plain Folks
Snob Appeal
Transfer

2. Bandwagon Technique
Everyone is doing it! You should too!!!

3. Testimonial
Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

4. Glittering generalities
Use “loaded” words like . . .
new
improved
best

5. Name Calling

6. Snob Appeal aims to flatter
The ultimate driving machine
aims to flatter
Makes insinuation that this product is better than others.
“avant garde” ahead of the times.
Lexus sports car

7. Plain Folks Makes the leaders look like
Plain folks (mom and pop style).
a convincing method to show they are just common people.
Opposite of snob appeal
                                       
                    

8. Transfer -Feelings (good or bad) are transferred to something else.
Transfer tries to make you view something in the same way as they view something else.
In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.
                   

9. PRACTICE: 1. What type of propaganda technique is used in the following ad?
Bandwagon
Glittering generalizes
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

10. 2. What type of propaganda technique is used in the following ad?
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

11. 3.

12. 4. What type of propaganda technique is used in the following ad?
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

13. 5. What type of propaganda technique is used in the following ad?
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

14. 6. What type of propaganda technique is used in the following ad?
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

15. 7. What type of propaganda technique is used in the following ad?
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

16. 8. What type of propaganda technique is used in the following ad?
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

17. 9. What type of propaganda technique is used in the following ad?
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

18. 10. What type of propaganda technique is used in the following ad?
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer
                          

19. 11. What type of propaganda is this?
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

20. 12. What type of propaganda is this?
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

21. 13. What type of propaganda is this?
Bandwagon
Glittering generalities
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

22. 14. What type of propaganda is this?
Bandwagon
Glittering generalites
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Transfer

23. 1.B.
2. C
3. C
4. D
5. A
6. C
7. B
8. b
9. a 10. F 11. C 12.D 13 F 14. b

24. Persuasion categories
Pathos: using emotion to persuade
propaganda, images, stories, flattery,
Starving children commercials .

25. Persuasion categories
Ethos: Using morals or ethics to persuade.
Showing the person has the experience to speak ( street credit)
Obama was raised middle class, people will listen to him when he speaks of the problems of the middle class

26. Persuasion categories
Logos: using logic to persuade.
Cited facts or statistics
America has an obesity problem. 45% of elementary age children are over weight.