1. Advertising Techniques
Advertising Techniques

2. What is Propaganda?
Spreading of information to help or to hurt a cause
Telling only the side you want people to know
Appealing to the emotions rather than the intellect

3. Types of Propaganda Used in Advertising

4. Avant Garde

5. the suggestion that using this product puts the user ahead of the times

6. Bandwagon

7. the suggestion that everybody is using the product and that you should use the product in order to be part of the group

8. Transfer

9. Symbols and ideas with positive connotations are used to suggest that the positive qualities  should be associated with the product and the product user… the propagandist tries to transfer authority, sanction, and prestige to something the consumer admires (like science, religion, etc.) to the product so it is accepted

10. Testimonial

11. a famous personality is used to endorse the product

12. Snob Appeal

13. the suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life

14. Facts and Figures

15. Statistics and objective factual information is used to prove the superiority of the product.

16. Patriotism

17. the suggestion that purchasing this product shows your love of your country

18. Wit and Humor

19. Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language.

20. Plain Folks

21. the suggestion that the product is a practical product of good value for ordinary people

22. Glittering
Generalities

23. vague, “virtue” words are used to suggest a positive meaning without actually really making any guarantee – words such as dignity, freedom, fame, integrity, justice, love and respect, are used to appeal to values, which often themselves trigger powerful emotions –seeking to make us approve and accept without examining the evidence

24. Hidden Fears

25. The suggestion that this product will protect the user from some danger

26. Magic Ingredients

27.
The suggestion that some almost miraculous discovery makes the product exceptionally effective

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43. http://www. vastgallery

44. It’s all in the eye of the beholder! You have the POWER TO SEE!