G:up Managing Your Online Presence 29 th March 2011 Training delivered by West Midlands ICT Champion Pete Read

The steps Objectives – What do you want to do? Audience – Who are they? Where are they? Strategy – Pick a guided plan with a path that fits Implement - Match to right social networking tool Sustain – Engage & converse, monitor & revise OASIS was developed

Needs first, then tools Objectives – what do you want to achieve

If you build it, they won’t come Audience – Who are they? – Where are they?

Driving people to your website should be an essential part of your communications strategy (not driving / forcing people, but making site something people WANT to visit) Message - clear and unambiguous, your website is often now the first public face of your organisation Tone – get this right and match for your audience Context – if you can’t add value to a conversation maybe don’t say anything at all! Frequent updates & blogs will keep your site fresh and interesting Include your website on all communications Decide what you are going to say

ACTION Register your organisations name on the popular social media sites. Make sure your organisation is on Google Places Set up Google Alerts Share links – with everyone

Social web is an ‘as-well-as’ Strategy - pick a plan with a path that fits 1, Pick one goal to pursue 2, Decide who is going to be involved and how much and Consider responsible use

Step 2 – Pick one goal to pursue Pick one goal to pursue Marketing What marketing goals might your organisation have?

Social Media Tools and Marketing Social MediaMarketing usesFrequency TwitterDialogueViral marketingSignpostingRelationship building Throughout the day FacebookDialogueCampaignsStories/imagesNewsDaily YouTubePersonalEmotionalEngagingInstructionalWeekly/Monthly BlogsDiscussionStories/imagesNewslettersNewsDaily/Weekly WebsitesBrandCentral HubInformationData management Daily/Weekly SurveyMonkeyQuestionnairesTargetingPlanningInformation gathering analysing Fixed term Social Media Tools for Marketing

Step 2 – Pick one goal to pursue Pick one goal to pursue Fundraising What fundraising goals might your organisation have?

Social Media Tools and Fundraising Social MediaFundraising uses/effectivenessFrequency TwitterOngoing story – use of # Viral campaigningSignpostingRelationship campaign building Throughout the day FacebookDialogueCampaign centralCampaign Recruitment News/updates Stories/images Daily / throughout the day YouTubeCampaign stories EmotionalEngagingNewsDaily / Weekly/Monthly BlogsDiscussionStories/imagesNewslettersNewsDaily/Weekly WebsitesFundraising point Central HubInformationData management Daily/Weekly SurveyMonkeyResearchPollingPlanningInformation gathering analysing Fixed term Online Tools - CharityChoice, JustGiving etc DonatingRaising awarenessOngoing Social Media Tools for Fundraising

What are other websites saying about your organisation? What are organisations you support saying? See stakeholder reports and funding opportunities as published RSS enabled feeds automatically can be picked up to be read at your leisure in a feed reader (such as Bloglines or Google Reader) without you having to re-visit each website Content aggregated into a single easily readable interface RSS feeds from others can be embedded in your website Listening

Remember the steps Objectives – What do you want to do? Audience – Who are they? Where are they? Strategy – Pick a guided plan with a path that fits Implement - Match to right social networking tool Sustain – Engage & converse, monitor & revise OASIS was developed

Time Planning – frequency and time needed Every Day (30 mins) Once a Week (45 mins) About Monthly (60 mins) Tweet, re-tweet, check Google Alerts, check RSS reader & reply to comments Write blog post, check analytics, monitor groups & find new people to follow Add video to YouTube, share a resource online, create podcast & build profile

If you don’t do it, someone else will Sustain – engage, converse, measure, adjust 6, Measure your success 7, Develop

Metrics for Twitter and Facebook Twentyfeet.com Allows 1 Twitter metrics account Free of Charge

Summary Objectives – What do you want to do? Audience – Who are they? Where are they? Strategy – Pick a guided plan with a path that fits Implement - Match to right social networking tool Sustain – Engage & converse, monitor & revise OASIS was developed

Increasesspeed of communication – no faster way to (Action) spread your message than through social networking. Widensmessage to people/groups that would normally (Awareness) be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently Deepensto build new and different networks – (Fundraising) communities of interest to bounce ideas off and share experiences, increase commitment and fundraising for campaigning activity What social media will do

Generateonline conversations and awareness about the (Change) organisation or campaign, a consensus of opinion or shared learning about ideas Joinstogether communities who are interested in the (Action) similar things, have the same likes or are striving for the same objectives. Commoncraft Video explaining Social Mediaexplaining Social Media What social media will do

Social media is only beneficial to your organisation if it is going to tangibly help you to achieve your goals. Know your target audience and go to the spaces where they are Know your organisational goals Know your message Think of how it applies in Marketing, Fundraising, Productivity, Communications.... and whatever you do In conclusion

Pete Read IlluminateICT 1a Weddington Terrace Nuneaton We offer a full range of services For organisations in the sector including Consultancy on social media, databases, websites etc.

Thank You Thank You – My & Twitter contact