Viral Marketing Management by Aaron Wall. Researching Ideas Chose a target market –Who do you relate to? Why would they care? –Salary.com moms Find Ideas.

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Presentation transcript:

Viral Marketing Management by Aaron Wall

Researching Ideas Chose a target market –Who do you relate to? Why would they care? –Salary.com moms Find Ideas –Del.icio.us –Digg –Recent News –Blog Search –Meme Trackers

Controlling Your Message Have a main channel –Official company blog - or –Give a popular channel the exclusive Create common link point –Book authors –Voting Build trust & attention before you need it Consider potential blowback ahead of time

Headlines Be specific –Salary.com wahm $134,121 Consider potential controversies Write story to spread (not for keywords) Great headlines at CopyBlogger.com

ME ME ME ME People view themselves as important –Blog search links to me –Digg homepage stories about Digg users Community involvement –Rand’s search engine ranking factors –Ask for feedback –Call out specific people

Seeding Ideas Ask for feedback Make friends ( and IM) Pitch bloggers or other media sources Social news sites (build accounts) Announcement timing Announcement location Buy reviews (ReviewMe)

Launching a Static Site Give pleasures –Paris Hilton gives links –People will link back Call in favors Spread out your ideas –Interview partners –Announce the launch –Add linkbait later

Formatting Link Bait Make it easy to identify with Make it polarized Make it look comprehensive Cite research & link out Istockphoto

Monetizing Make your stuff EASY to link at Don’t over-monetize Authority centric search algorithms –Rising tide lift all boats –AdSense site from $120 to $260 a day within two weeks

Bubbling Up Social news popular Meme trackers MSNBC clicked

Don’t Compete With Yourself SEO for Firefox –many links –Google SEO

My Viral Beg for Links I noticed Guy Kawasaki begged for links, so I can too Link to me Tell a friend Link to me Tell a friend Link to me etc