1. Your Attention, Please Aaron Wall SeoBook.com

2. Infinite Competition Smarter algorithms & aggregators Social media Outsourcing Better, cheaper, & faster publishing tools Ad tracking increasingly precise Tragedy of the Commons by Garrett Hardin http://dieoff.org/page95.htm

3. Blog Growth VS Web Usage

4. How to Gain Traction Bias Niche Formatting Filter Social Interaction Regularity Monetize Use Push Marketing

5. Bias: a Truth for Every Search Gathering points politics, religion, human rights, education, technology, etc. Technorati top 100 blogs Key attributes passion, open, original, consistent, opinionated, (dis)honesty

6. Own a Niche Owning a smaller niche is an easy way to start building personal brand #1 player gets more play in the media #1 player gets more self reinforcing exposure #1 site gets better ad rates

7. Formatting 1000 Teachers for Every Trick Clean appealing design Positive reinforcing tone Easy to understand = trust and mindshare Highlight best pages About us page Easy for press to contact Pictures / video / sketchcasting

8. Formatting (part 2) Write clearly “Politics & The English Language by George Orwell” http://www.mtholyoke.edu/acad/intrel/orwell46.htm Write headlines like a wire service writer http://www.youtube.com/watch?v=w4S9wjuJPk8 Use simple words and short sentences Bulleted lists / headers / subheaders

9. Formatting (part 3)

10. Filter … Read More, Write Less iGoogle & Google Trends Google News Alerts Custom RSS feeds Compare now to the past Save drafts & refine before publishing Stay on topic Cartman Tourette’s Syndrome http://www.youtube.com/watch?v=J_n4UZgKtek

11. Social Interaction Comment & link out (add value) Create community based ideas Ask for feedback BEFORE launching Actively solicit feedback & reply to comments Write for others Network offline Can’t be afraid of controversy http://online.wsj.com/public/article/SB112541909221726743- _vX2YpePQV7AOIl2Jeebz4FAfS4_20060831.html Get people to talk ABOUT YOU

12. Post Regularly People appreciate regularity Pre-write draft posts for future ideas Offer tools or bolt on community stuff like job boards and forums Encourage contribution from others Highlight best contributors

13. Monetizing a New Blog No AdSense above your content Sell branded ads or co-brand affiliate offers Create your own products Increase price to maintain high visitor value

14. Push Market (Avoiding Attention Scarcity) Companies pay to advertise giving away products they sold in the past Build links – Yahoo Directory + a few others Buy AdWords & AdSense ads, blog ads Sponsor other related sites Syndicate your content & write for other trusted sites Don’t monetize too early

15. Thanks for Your Attention If you found this useful please forward it to a friend or mention it on your blog.