1. Optimizing for Contextual Ads By Aaron Wall

2. Optimization vs Overkill

3. Build authority and monetize backfill content Don’t float ads left at top in content area Site has to sell itself – If too aggressive the ads cost you links – Perception of quality during SE reviews – Navigation needs to be useful

4. Short Tail Sites A few spots up in the organic rankings can make a big difference in earnings Invest into SEO Make site easy to link at – Site design – Wait to monetize – Supporting featured content

5. Long Tail Sites Keep core pages (home / blog) clean – Blog readers don’t click many ads Use ad channels to determine where the $ is Site structure – Link equity push at top earning sections – Less link equity at lower earning sections – Deep link internally on popular articles – Remove ads from exceptionally poor performers

6. On Page Optimization Tools Analytics are your friend – Can see variety of phrases and common modifiers – Ranking accidents Ensure to mix up keyword usage Longer pages match many keywords Use a variety of terms – http://www.quintura.com/ http://www.quintura.com/ – https://adwords.google.com/select/KeywordToolExternal https://adwords.google.com/select/KeywordToolExternal – http://tools.seobook.com/yahoo-keywords/ http://tools.seobook.com/yahoo-keywords/

7. Advanced Tips Ad Filtering – Members can turn ads off – Date based ad inclusion / ad positioning Link building – Buy a few links pointing at the best earning pages – Syndicate content and deep link to best pages Own the best keywords – Create a second page to get a double listing – Create authoritative documents, or – Spin out sites – Create your own products

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