1. SEARCH ENGINE OPTIMIZATION (SEO)
Pamela Drake
ENG 2720 Writing with New Media
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2. PROJECT OVERVIEW Course contents
Identify Search Engine Optimization techniques and the advantages
Compare and analyze websites for style and content
Create and participate in website optimization

3. MY BLOG SEO SUCCESS RANKING
My goal was to create a website and participate in its optimization.
I created a WordPress blog account
I participated in optimization by adding Keywords, content, linking, and social media
My Ranking (for participation) 10

4. WHAT IS SEO?
Techniques used to increase a websites visibility by improving a its ranking.
The higher your website ranks, the more visible it will be on search engines.
"Top 15 Most Popular Search Engines | December 2015." Top 15 Most Popular Search Engines | December Web. 13 Dec <

5. The challenge of having a great website is bringing people to it.
WHY IS SEO IMPORTANT?
The challenge of having a great website is bringing people to it.
Whether the website is for business or recreation, more traffic means more interaction

6. WHAT IS WEBSITE TRAFFIC?
"People who are coming past your website
who have potential to engage in your business"
(Website Traffic Strategy).

7. SEO FACTORS
SEO
Keywords
Performance
Social Media
Content
Linking

8. City Tech & Brooklyn College
Website Comparison
City Tech
&
Brooklyn College

9. CITY TECH

10. BROOKLYN COLLEGE Specifically, the animation shows how:
Commands on the Home tab are used to cut text from one position and paste it into another.
The text format is changed by using a style.
The page background color is altered on the Page Layout tab.
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11. SIDE-BY-SIDE COMPARISON
City Tech Brooklyn College
If your link popularity is high, and many people are linking to your site, then it must contain content.
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The more content you have to more chance you have of using variations of your target keywords.
< seo>.
Allow uses to navigate a website and establish information hierarchy for given websites
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12. City Tech Brooklyn College
OVERALL SCORE
City Tech Brooklyn College
6.4
6.6

13. Pamela Drake’s WordPress Blog
A Trillion Thoughts

14. BEFORE
Everything on a tab has been carefully selected according to user activities. For example, the Home tab contains all the things you use most often, such as the commands in the Font group for changing text font: Font, Font Size, Bold, Italic, and so on.

15. AFTER

16. ABOUT ME

17. My Blog Page

18. My Twitter Feed

19. CONCLUSION Easy to read Easy to navigate Easy to find
Consistent layout
Quick to download
SEO can take weeks, or even months to achieve and while a first-page position is not guaranteed, SEO can put your website in a better position.

20. REFERENCES
"Nibbler - Test Your Website." Nibbler. Web. 13 Dec <
"Digital Marketing Tutorial Free Tutorial on Internet and Online Marketing Strategy." YouTube. YouTube. Web. 13 Dec <
"Top 15 Most Popular Search Engines | December 2015." Top 15 Most Popular Search Engines | December Web. 13 Dec <
"Internal Linking: 9 Best Practices for SEO and Internal Links." Orbit Media Studios Internal Linking 9 Best Practices for SEO and Internal Links Comments. 7 Aug Web. 14 Dec <
"Link Popularity | Link Building Strategy." Link Popularity. Web. 14 Dec <
"WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?" Word Count for SEO: How Much Content Is Enough? Web. 14 Dec <