Social Media & Search Engines Presentation by Xavier Buck 17.03.2011.
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Social Media & Search Engines Presentation by Xavier Buck 17.03.2011
How did/do Search Engines influence my businesses and how do I influence them.
Today we will cover Social Media – Stats & Trends – Key Players – Benefits, Risks & How to Drive Traffic to your Website – Search engines, PPC Ads, Organic Indexation SEO abc, Domain, Backlinks, – Affiliate – Social Media
Business Benefits Cost effective web updates Greater control of your web content Boosted organic Google listings Cost reduction on printed materials Strengthens networked connections Collaborative knowledge sharing
What can it do? Greater access marketing materials Greater reach marketing materials Facilitates word of mouth sharing Enables viral sharing Increases repeat business
Should you & what are the Risks Not enough followers / friends harm your brand Globalisation of information moving faster than you can. Uncontrolled and inappropriate pro-active posts (Chose your advocates carefully) Inefficient reactive posts Inability to identify and react to key stakeholders
Where to start? Listen -Google Alerts -Tweetdeck - RSS
Twitter.com/DellOutlet has sold millions of dollars of refurbished computer goods
YouTube is the #3 Website and #2 Search Engine! Blendtec has had 100 Million video views!
AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!
Build it, by thinking in Keyword Domain Name Content Backlinks Drive traffic (Search, Affiliate, Social) Create a ‘relationship’ RSS, Social Media, Facebook Likes Conclusion on How to Benefit from Search Engines and Social Media
Tip: Domain Name & Backlinks Keyword Domain Name (analyze what people search for and get the domain) Backlink Structure (use your industry keywords in Backlinks) Tip: Tools Find out how people search! https://adwords.google.com/select/KeywordToolExternal http://SEMRUSH.com See if domain available (primary or secondary market) http://Domaintools.com http://sedo.com Check your international Google ranking via http://SEMRUSH.comhttp://SEMRUSH.com Tip: Books Rework (author: Jason Fried & David Heinemeier Hansson) Marketing in the Age of Google (Vanessa Fox)
“ Don't add technology to the way you do things; Change the way you do things when you see what the technology can do. ” Thank you Presentation available under: http://bit.ly/xbuck17 Xavier Buck email@example.com xavierbuck.com