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Social Media & Search Engines Presentation by Xavier Buck 17.03.2011
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How did/do Search Engines influence my businesses and how do I influence them.
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Today we will cover Social Media – Stats & Trends – Key Players – Benefits, Risks & How to Drive Traffic to your Website – Search engines, PPC Ads, Organic Indexation SEO abc, Domain, Backlinks, – Affiliate – Social Media
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The big three
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Unique Visitors to social media sites Video on Facebook Stats
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Social Media & Search Engines Presentation by Xavier Buck 17.03.2011
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Twitter (max 140 characters messages)
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Like Button on website
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Business Benefits Cost effective web updates Greater control of your web content Boosted organic Google listings Cost reduction on printed materials Strengthens networked connections Collaborative knowledge sharing
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What can it do? Greater access marketing materials Greater reach marketing materials Facilitates word of mouth sharing Enables viral sharing Increases repeat business
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Should you & what are the Risks Not enough followers / friends harm your brand Globalisation of information moving faster than you can. Uncontrolled and inappropriate pro-active posts (Chose your advocates carefully) Inefficient reactive posts Inability to identify and react to key stakeholders
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Where to start? Listen -Google Alerts -Tweetdeck - RSS
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- Create a process - Follow through
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Drive Traffic to your site…
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Traffic
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Paid Search “PPC” Top and Right Pay Per Click the fastest, most measurable way to drive traffic to your website
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Paid Search “PPC” focus on conversions
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Search Engine Optimization “SEO” 72% of People prefer to click on the ‘free’ or ‘natural’ search results
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The ABC’s of SEO
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A = Architecture Clean code, internal links, add a ‘site map’
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B = Backlinks 60,352 Links TO the site Ron Jackson
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Lists = great ‘Link Bait’ a reason for people to link to your site
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C = Content Keyword Research Google, Word Tracker or Keyword Discovery
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Search Engine Optimize pages on your site. Add Keyword Phrases to First Paragraph, Middle and End
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Add Meta Tags: Title, Description, H1, Alt Tag (‘view source’ reveals code)
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SEMRush.com Measures Search Success Terms listed on the first 2 pages of Google
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SEO “Affiliate Marketing” affiliates send traffic to your site as a virtual sales force
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Amazon ‘affiliate’ code
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“Affiliate” Marketing Solutions
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SEO Banner Advertising and eMail
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Banner Advertising (Test this through Google AdSense)
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eMail Marketing Groupon.com is a huge success
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SEO Social Media
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Facebook ‘Fan Pages’ business profiles. Also come up in Google search results.
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Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at www.Facebook.com/DolphinEncounters
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Facebook Advertising
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It is simple to set up Facebook Advertising
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Target by demographics and ‘likes’. Go from 500 Million to precise target
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.043%.039%.021% Test different ads
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Twitter.com/DellOutlet has sold millions of dollars of refurbished computer goods
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YouTube is the #3 Website and #2 Search Engine! Blendtec has had 100 Million video views!
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AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!
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Build it, by thinking in Keyword Domain Name Content Backlinks Drive traffic (Search, Affiliate, Social) Create a ‘relationship’ RSS, Social Media, Facebook Likes Conclusion on How to Benefit from Search Engines and Social Media
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Tip: Domain Name & Backlinks Keyword Domain Name (analyze what people search for and get the domain) Backlink Structure (use your industry keywords in Backlinks) Tip: Tools Find out how people search! https://adwords.google.com/select/KeywordToolExternal http://SEMRUSH.com See if domain available (primary or secondary market) http://Domaintools.com http://sedo.com Check your international Google ranking via http://SEMRUSH.comhttp://SEMRUSH.com Tip: Books Rework (author: Jason Fried & David Heinemeier Hansson) Marketing in the Age of Google (Vanessa Fox)
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“ Don't add technology to the way you do things; Change the way you do things when you see what the technology can do. ” Thank you Presentation available under: http://bit.ly/xbuck17 Xavier Buck xbuck@eurodns.com xavierbuck.com
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