Web 2.0: Internet Marketing for Non-Profit Organizations May 5 th, 2011

.com Static Social Networks Semantic Web Learning Web n Read-only material n Online Guest books n Client-server n Personal pages n Advertising n Information sharing n Participation n Web based communities n Peer to peer n Personal blogs n Word of mouth n Artificial Intelligence n Modular web applications n Advanced computer graphics n Sensors to gather information  Web site connectivity to database application (s)  Video sharing  Social Media  User Generated Content  The Intelligent Web  Natural Language processing  Integration and combination of data  Profile creation based on behaviors and activities WEB 1.0 WEB 2.0 WEB 3.0 WEB 4.0 The World Wide Web Roadmap

Traditional MediaInternet Marketing One-to many communication modelOne-to-one or many-to-many communication model Mass marketingIndividualized marketing MonologueDialogue BrandingCommunication Push MarketingPull Marketing SegmentationCommunities Understanding the new media

Marketers doing marketing Telemarketing Conferences Print Ads Flyers, Brochures Tradeshows Direct mailing TV and Radio ads

People blocking marketing SPAM Blocked numbers No ads television No ads radio Caller displays New technology

Promotion Awareness Branding Support Relationship building Content dissemination Participation Collaboration Internet Marketing objectives

The Social Network Landscape

Your Web 2.0 Website Internal Blog Back links Video websites Viral Marketing Other Websites RSS Feeds Other blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications

What is Search Engine Optimization 1.Domain Names 2.Keyword Phrases 3.Keyword Density 4.Bad Techniques 5.Title & Meta Description Tag 6.Meta Keywords Tag 7.Site Map 8.Site Design 9.Separate Content & Presentation 10.Robots.txt File Top 10 SEO Techniques

How does Google Work? Qwerty uiop lkjh gfdsa zxcv bn mklo ujhdy thsarth sh ncdt osney qweta shu enc odi nuyts lpaldj sjyispla Search Engine Database Rank first in the first page Content Quality and Quantity Traffic Rank Rating/importance/popularity 3 criterias to be number 1

1- Your Internal Blog Your web 2.0 website Internal Bloga Back links Video websites Viral Marketing Other Websites RSS Feeds Other blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications Why Blog: Search Engine Results What to blog: Share your Knowledge Where to Your Internal Blog How to blog Be yourself When to blog Whenever you can What Next? Comments…

2- Other Blogs Your web 2.0 website Internal Bloga Back links Video Websites Viral Marketing Other Websites RSS Feeds Other Blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications

3- Video websites Your web 2.0 website Internal Bloga Back links Video Websites Viral Marketing Other Websites RSS Feeds Other blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications

4- Viral Marketing Your web 2.0 website Internal Bloga Back links Video websites Viral Marketing Other Websites RSS Feeds Other blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications You – 1 Your Friends – 5 Their Friends – 25 And so on ,125 15,625 78, ,6251,953,125

5- Other websites Your web 2.0 website Internal Bloga Back links Video websites Viral Marketing Other Websites RSS Feeds Other blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications

6- Rss Feeds Your web 2.0 website Internal Bloga Back links Video websites Viral Marketing Other Websites RSS Feeds Other blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications

7- BackLinks Your web 2.0 website Internal Bloga BackLinks Video websites Viral Marketing Other Websites RSS Feeds Other blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications

8- Articles repositories Your web 2.0 website Internal Bloga Back links Video websites Viral Marketing Other Websites RSS Feeds Other blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications

9- Social Networks Your web 2.0 website Internal Bloga Back links Video websites Viral Marketing Other Websites RSS Feeds Other blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications

10- Direct Communications Your web 2.0 website Internal Bloga Back links Video websites Viral Marketing Other Websites RSS Feeds Other blogs Articles repositories Social Networks Direct Communications Internet Marketing and web 2.0 Communications

Internet Marketing Action Plan Youtube Bounceback Push «Send» and get traffic Facebook Push Twitter Blog Bounce

Youtube Bounceback Second biggest Search Engine 28.1% of all searches in the Google network happened on Youtube

Youtube Bounceback What does all that stuff mean? Youtube Bounceback means you bounce the people back from your videos into your website Which means every video that you post to Youtube should have a clear «Call to action» Clearly tell them what you want them to do. Here is what I’m offering to you and here is what I need you to do… Place a call to action on your video, before it starts Place a bounceback call to action in the description as well Place an anotation on the video before it starts to promote your other videos Take traffic from Youtube and send them where you want.

Youtube Bounceback What to do to rank higher and get more traffic? Primary keyword phrase in your title Primary and secondary keywords in the description Primary and secondary keywords in your «Tags» Encourage people to comment on the video Encourage people to «favorite» the video Drive as many viewers to your videos as possible Encourage people to click on «like» or «Thumbs up» for your video Link to your videos from external sites and blogs with primary phrase in your anchor text The higher you get, the more traffic you will get

Push Send and get traffic marketing Curiosity in the subject line: Simple Steps to Electrify Your Marketing Message. Bold Statements in the subject line: Let's have dinner at La Queue de Cheval tonight. Controversy in the subject line: The government should pay for all healthcare services. Shock factor in the subject line: Cigarettes Are Eating You Alive Facts in the subject line: 47% of SME’s owners use the internet to market or advertise their business. Humor in the subject line: An expert is someone who takes a subject you understand and makes it sound confusing. Strong calls to action in the content:Download The 10 Biggest Mistakes companies do on Facebook. Risks reversals and guarantees in the content: Buy with confidence with a 30 day money back guaranteed. Get people to open your s…HOW? Get people to take action after they open your mail?

Facebook 2010 Yearbook

Facebook Push You can have only one profile page with a limited of 5000 friends You can have unlimited fan pages as you would like Facebook is very viral and it works throughout communities You can protect content that only fans can watch it. You can create unlimited events Facebook is well optimized for Search Engines and all content is indexed in Google

Facebook Push

“What are you doing?” in 140 characters or less Followers receive updates on their homepage Permission based marketing How does Twitter work?

How does Twitter help you? Direct communication tool for your businesses Comment on important daily topics Post questions for quick answers Answer others’ questions to establish credibility and expertise Comment on others’ posts Create links to your website or blog Network with like-minded people

How to find the right people on Twitter? Search box Who are they following How to get people to follow you? Follow them Post some good tweets right before following someone else Complete your bio Add your twitter feed to your blog or other social media profiles Reply to people other people you are following, especially if they’re not following you

Thank You Byron Biggs Chief Executive Officer Mayday Global Solutions Inc. Office: (514) Mobile: (514) Visit our Internet Marketing Platform