Cognition Subtitle
Memory Encoding, Storing and Retrieving knowledge
Models of Memory Information Processing (Atkinson- Shiffrin) Model Sensory Memory: Perfect memory for brief moment Iconic (split second) v. Echoic (3-4 seconds) Levels of Processing Model: Visual Encoding Acoustic Encoding Semantic Encoding
Types of Memory Short Term/Working Memory Capacity: Average = 7 Must attend to information to encode in long-term memory Chunking Mnemonic Devices: Method of Loci, Acronyms Rehearsal Long-term Memory Limitless capacity 3 Formats: Episodic Semantic Procedural Explicit (Declarative) v. Implicit (non) Prospective (remember to do something) vs. Retrospective (remember past events)
Retrieval Recognition vs. Recall Serial Position Effect Primacy vs. Recency Tip-of-the-tongue-phenomenon Semantic Network Theory: Our memories are encoded in interconnected webs. Flashbulb Memories
Context of memory & retrieval Mood-Congruent When I’m happy, I remember fun times. State-Dependent If I lose my keys while I an intoxicated, I will find them when I am intoxicated
Forgetting Hermann Ebbinghaus: Nonsense syllables Initial forgetting is rapid, then levels off Decay Relearning is faster Interference Retroactive (new info interferes with recall of old) Proactive (old info interferes with new)
Constructed Memory “Recovered” memories are not always reliable Constructed memories feel real Elizabeth Loftus: Leading questions can create a false memory Car “crash” v. “hit” study
Memories in the Brain Hippocampus: Gets explicit memories from ST to LT Damage may cause Anterograde Amnesia (can’t encode new info) BTW: Retrograde Amnesia is the inability to remember old info Cerebellum: Implicit memories Long-term Potentiation: Neuronal connections are strengthened with use.
Language
Elements of Language Phonemes Smallest unit of sound English = 44 Morphemes Smallest unit of meaningful sound
Syntax The order of words to create coherent statements Varies by language Semantics The meaning of words
Language Acquisition Babbling to One-Word (holophrastic) Stage to Two-Word Stage (telegraphic) to Using sentences Misapplication of grammar rules = Overgeneralization or Overregularization (preoperational stage)
How do we acquire language? Behaviorists (think Skinner) Through Association, Imitation and Reinforcement Language Acquisition Device (Chomsky) We are born with capacity to learn language Learn too quickly Say things we weren’t taught (overgeneralization) Critical period for learning
Language & Cognition Linguistic Determinism (Linguistic Relativity Hypothesis): Language determines how we think Benjamin Whorf
Thinking Organized into Concepts, Prototypes, Images
Problem Solving Algorithm Methodical, guaranteed solution Takes a long time Heuristic Rule of thumb Quick, but mistake prone Representative vs. Availability
Impediments to Problem Solving Overconfidence Belief bias & Belief perseverance Mental set (aka rigidity) Functional Fixedness Confirmation bias Framing
Creativity Convergent Thinking pointed toward one solution Divergent Thinking that searches multiple possible answers More creative