Social Media Friend or foe? Going For Gold: The Best In Professionalism And Standards COTTS-IP Annual Conference 2014 Social Media Friend or foe? By Kerry Quinn QWA Digital

About Me Marketing & Business Development Professional Professional Services Sector Set-up my business in June 2011 Consultancy, Training & Coaching Author Speaker Social Media Trainer Sending time with my family Running, Cycling & Yoga

Agenda What is social media? Social media publishing Social proof & search engines Social media best practice Style guides Reviewing your social media ROI What metrics to measure LinkedIn for the healthcare sector Summary

Social media statistics Facebook has 950 million users worldwide, with 500 million users logging in every day Twitter delivers 340 million tweets every day YouTube content receives 4 billion views daily LinkedIn boasts 161 million business professional members of which 9 million are UK based Just launched in 2010, Pinterest had amassed 31.2 million users by June 2012 Google+ is reported as having 250 million users

What is social media? Expand our brands reach Integral to our marketing goals Drives traffic to our website Allows us to showcase our expertise Generate leads for our business Share content and promote thought leadership

Social media publishing Share relevant content with our audience Nurture online relationships Each network site is different Be consistent Put yourself in the shoes of your prospect

Social proof & searcH engines What is social proof Top tip Google’s algorithm Thought leadership Expertise Monitoring social conversations Create educational content Ask yourself the right questions

Social media best practice Optimise your personal and company’s profile Use keywords for SEO Share relevant industry content Include links when relevant Publish on a consistent basis Create a social media style guide Review your social media ROI

Social media Style guides Set u a set of standards Tone of voice Grammatical consistency Hashtags Images

Reviewing your social media roi Key metrics to review each month are: Amount of followers across your social media networks on a month to month basis Customers generated from each one of your accounts Conversion rates Website visits Average monthly reach 80-20 rule

Why use linkedin If you’re a business professional and you don’t have a LinkedIn presence, you are missing valuable opportunities LinkedIn is the largest professional social network online today with an outstanding 161 million active users – and a target audience of business professionals If we as professionals don’t have a powerful presence on LinkedIn, we are unable to connect and grow our businesses It helps you find valuable people and informs you of the mutual connections LinkedIn is like a virtual trade show full of 24/7 networking, there is no other network that gives you’re the chance to connect with DM’s1

Summary Showcase your expertise Thought Leadership Share relevant industry content Connect with a wide audience Grow your network Give and receive referrals Drive traffic to your website Nurture leads Happy customers ( Friend, not Foe)

Connect with me on social media Personal Twitter: KerryQuinn_ Business Twitter: QWADigital Facebook: QWADigital LinkedIn: Kerry Quinn Email: Kerry@qwadigital.co.uk Web: www.qwadigital.co.uk Business Growth Support Program: www.qwadigital.co.ukbusiness-growth- mentoring-programme/ www.kerryquinnmarketingblog.co.uk

Any Questions?