Ed Layt Marketing Manager 13 January 2010

Social media objectives 1.To engage with social media and mobile technology to enhance the institution’s reputation, student & staff experience and deliver efficiency savings 2.To work with colleagues across to institution to achieve far reaching engagement 3.To fully integrate social media & mobile marketing into all core campaigns

Advantages of Social Media Online, including social media has become the most influential source in helping consumers make purchasing decisions (Source: Weber Shandwick inline research) Be more productive – less time at the same old networking events being sold to! Get help Research Stay up-to-date Connect/reconnect

LinkedIn – a practical guide Visibility Profile Connect-ability Google search rank Enhance SEO Groups Discussions, news, updates Applications Advertising

Visibility Add connections to increase number of people seeing your profile Answers… and questions – share with network Make more connections Let people get to know you better Market research Information finding Section is published on search engines Reading lists – reviews and recommendations

Complete profile Ensure your profile completeness gauge is at 100% Current position At least two previous positions Education Profile summary Profile photo Specialties At least three recommendations Headline (shows up in search results) – specific, think personal tagline, what’s in it for them Write everything for your audience Turn profile updates off while mass editing

Connect-ability Show all affiliations in your profile, current company, previous companies, education institutions, activities Add linkedin badge to signature Import address book Mobile application “inPerson” 1 st level connections you can contact directly 2 nd level through one friend – get introduced 3 rd level through a friend of a friend – get introduced through 2 people

Google search rank Make profile public Give profile a custom url e.g. Keywords Include on staff profiles (….?) Link with other social media

Enhance SEO Outbound links from profile to Outbound links from profile to blogs

Groups Create or join A you a thought leader? Do you have something valuable to add? Discover new connections – contact directly! Get informed Stay up-to-date with group digest s

Discussions, news, updates Link in twitter updates #in Add value to discussions

Applications Events Slideshare Blog links Polls

Advertising Targeting CPC or CPM Bidding system with daily budgets

Is it working? Eyeballs Group activity Offline linking CTR’s On-site analytics for landing pages e.g. event registration

Questions