Using Social Media Effectively Tauni Everett Utah Top tools: Mashable.

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Presentation transcript:

Using Social Media Effectively Tauni Everett Utah Top tools: Mashable

Finding Content

Making Time Always Listen and Participate Top tools: Hootsuite, Tweetdeck Echofon, Boxcar, Hootsuite Google Alerts Nutshell Mail

Innovative Use Service Delays Top tools: Hootsuite Tweetchat

Innovative Use Crowd Sourcing Top tools: Facebook Twitter

Innovative Use Public Hearing Twitter Chat Top tools: Tweetchat, Tweetdeck, Tweet Reach, Hashtracking

Innovative Use Social Media News Conference Top tools: Google Blog Search, Technorati, Alexa, Compete

Metrics The importance of social media is the people who use it and the interactions that are taking place. Ignore meaningless metrics like “numbers of followers.” Focus on metrics like: Influential blogs that link back mentions, re-tweets and responses Facebook shares and “people talking about this” Top tools: Facebook Insights, Hootsuite Analytics, Google Analytics

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