1. Blogging Workshop How to go about blogging Francois Muscat

2. DEVELOPING ONLINE CREDIBILITY

3. Discussion points Reasons to blog Business blogging policy Content blueprint Plug-ins & tools How to write a post Measuring success

4. Reasons to blog Online credibility Lead generation through search optimisation Thought leadership

5. Intellient Blog http://intellientblog-co-za.win30.glodns.net/

7. Social Media Policy

8. Present Social Media Policy Business reputation Disclosure Ethical conduct Proprietary information Embargoed information Disparage competitors Obscenity Create content Publish content Company spokesperson Blogs Chat rooms Online forums Facebook Youtube.... Definitions Employee Use Prohibited Subjects Supplement existing policies

9. Blog Content plan - Brainstorm Focus on: Categories Subject matter

10. Blogging policy 1 post per week from each team member Keep posts business benefit related Keep it professional

11. Keyword tool

12. Plug-ins & Tools

13. Content Blueprint

14. Content Blueprint Article

15. Content Blueprint Article cont…

16. Writing the blog post

17. Preview blog post

18. Measuring Success

19. Google Analytics

20. Review & Improve performance Unique visitors Page views per visitor Downloads Responses Mentions Re-tweets

21. Write blog post – 60 Minutes Each attendee writes one post and we publish

22. Summary & Questions