1. 11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX TWEET This, LIKE That, FOLLOW Us Social Media Best Practices & Lessons Learned July 12, 2012 #ABSAP

2. 11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX Best Practices & Lessons SOCIAL MEDIA LinkedInStrategyROIContentUsageManage #ABSAP

3. 11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX Social Media Engagement  Tips for Generating more engagement  Know your social media channel  Be conversational  Vary it up  Be HUMAN  Experiment and adapt  Be realistic about levels of engagement © David Wenger #ABSAP

4. 11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX CONTENT IS KING New building New addition New donor boards Reunions Receptions Talks Live, Live, Live Awards, books New dean Top level positions Business moves News mentions Alumni News Faculty/Staff School Updates Alumni Events #ABSAP

5. 11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX GWSB Alumni Online #ABSAP Credit: Ben Simmons/GWSB

6. 11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX

7. SOCIAL MEDIA “TOOLBOX” BEN SIMMONS TweetDeck for Chrome Search bars for GW related hashtags, keywords Bit.ly Hootsuite For scheduling and Facebook Twittercounter.com For analytics JOHN PINE “Myself” From the media he consumes daily, he generates questions, feedback and thoughts that outline his personal connections within social media DAVID WENGER TweetDeck Columns: Me, Home, McCombs + School, Texas + University, Longhorn, UT and McCombs Associates List, McCombs Students/Alumni List, Close Colleagues, News Feed Buffer for Chrome Bit.ly for Chrome Evernote for Chrome Spredfast TRESHEA WADE Hootsuite Social media management tool to monitor and analyze all Facebook, LinkedIn, Twitter accounts and hashtags Twitter Lists: B-school / Alumni Comprised of all the business schools I could find online Google+ Circles: B-school / Alumni Social Media Blogs Bit.ly (Tepper Alum!)

8. 11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX Social Media Blogs  Social Media Today  AlumniFutures.com  Developer blogs for LinkedIn, Facebook, etc.  MarketingProfs  Social Fresh  Simply Zesty  ReadWriteWeb  Mashable  Hubspot #ABSAP

9. 11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX Here’s how I…

10. 11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX Tepper Alumni Reunion App

12. 11 th Annual ABSAP Conference Hosted by the McCombs School of Business, The University of Texas at Austin July 11-13, 2012 | Austin, TX @bsimms Benjamin Simmons simmonsb@gwu.edu @thechubbyvegan /in/johndpine John.d.pine@emory.edu @davidwenger About.me/davindwenger David.wenger@mccombs.utexas.edu @linkedinjohn /in/msuaajohn @tresheawade /in/tresheawade