Social Media on a Budget

#HA20 Fantastic session on how to run social campaigns on @uhpp, rock! #HA20 Share the love

52% of B2C content marketers feel challenged: Money Time Labor Constraints we all face

84% of social media users found traffic increases occurred with as little as 6 hours per week invested in social media marketing Almost 40% of social media marketers spend only 1-5 hours per week Key Benefits: Increased exposure Builds brand equity Strengthens relationships Is social media worth it? Source: Social Media Examiner, 2014 Social Media Marketing Industry Report

But I have to post a lot, right? Source: M+R Strategic Services, Benchmarks 2014

Social media is an important element to building your brand and supporting your movement. AND…you can be effective, even with a limited budget! If you remember nothing else:

Ways to organize strategy Guiding principles to consider Some free tools you can use to strengthen social media How can we address capacity challenges?

Define purpose for social media account What aspect of organization should be represented? What aspect of organization produces the most content? Key response individuals / teams Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

Digital S.M.A.R.T.S.Digital S.M.A.R.T.S. A Guide for Non-Profits Spitfire Strategies Social Media Toolkit Social Media Toolkit (#dellsmb) Dell Computers Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

Determine voice and tone Be short (90 character average press release headline) Don’t overshare / it’s ok to not jump in Be timely (when you can), relevant, and engaging Follow back and interact Be visual Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

Tell authentic stories Address your audience’s needs Don’t be afraid of emotion BONUS: Include a visual whenever possible 3 Tips for Developing Engaging Content Organize Strategy| Guiding Principles | Tools & Tactics

Power of Visuals: 85% increase in Facebook interaction 35% increase in retweets 3 Tips for Developing Engaging Content Organize Strategy| Guiding Principles | Tools & Tactics Source: Forbes

Hootsuite Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

Buffer Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

Canva Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

Recite This Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics

Other Tools & Tactical Ideas: MemeCenter Pic Monkey Piktochart Quick Meme Survey Monkey Survey Gizmo Capture pictures & video via smartphone Mashable is a great resource for social media trends, campaign examples, and how-to tips Mashable Social Media Strategy Organize Strategy| Guiding Principles | Tools & Tactics