1. SOCIAL MEDIA TOOLKIT @natureforall @nature.for.all
@natureforall.global
SOCIAL MEDIA TOOLKIT

2. #NatureForAll Social Media Toolkit
This toolkit is designed to help you be a part of the global on line voice for inspiring a love of nature.
It covers:
#NatureForAll’s Social Media Goals
Who is Social Media for?
What is #NatureForAll content?
How to create #NatureForAll content?

3. #NatureForAll, Social Media and You
#NatureForAll is a global movement to inspire love of nature. It aims to build support and action for nature conservation among people from all walks of life by raising awareness and facilitating experiences and connections with the natural world.
Just as social media is used to connect people with each other around the world everyday, it can also facilitate and encourage moments of connection between people and nature.
As a #NatureForAll partner, you play a crucial role in this game-changing conservation movement. Your work is supporting the global effort to invite every person on the planet to fall in love with nature.
Lets continue to find new and innovative ways to use social media (and other digital technologies) as a bridge rather than a barrier to nature!

4. Social Media Goals Through our Social Media channels, we aim to:
Goal #1: Provide value added to partners by broadening awareness of their events, projects, and campaigns to connect people to nature.
Goal #2: Create and amplify a collective online voice for connecting with nature.

5. #NatureForAll’s Digital Audience
Each of our three social media channels targets a different portion of our growing audience.
Facebook: #NatureForAll Community
#NatureForAll’s Facebook account shares partner-focused content, general nature news, and current research.
Twitter: Casual Audience and Community
#NatureForAll uses Twitter to engage in conversation with #NatureForAll partners and casual nature lovers through news, action-oriented posts, and light-hearted content.
Instagram: Uninitiated and Casual
#NatureForAll uses Instagram to highlight the beauty of nature to encourage an audience with no interest or some interest in connecting with nature to get involved with #NatureForAll.
TIP: Use analysis tools available on your social media channels for a general impression of your audience.

6. What is #NatureForAll Content?
Stories, articles, videos, photos, etc. that address #NatureForAll’s 7 strategies in a positive tone.
Our 7 strategies:
Bring children into nature at an early age.
Find and share the fun in nature.
Use urban gateways to nature.
Embrace technology.
Share cultural roots and ancestry in nature.
Seek out diverse partnerships.
Empower a new generation of leadership.
Read the #NatureForAll Playbook to learn more about theses strategies
Our tone:
Positive language and words
References community members and partner organizations.
Engages followers with questions
Bright, cheerful images and videos of happy, smiling people in nature

7. Creating Content
The strategy is simple – identify and share content that relates to connecting people with nature, tag it #NatureForAll.
Using the 7 strategies as a guide, posts can be about nature news, relevant events, current research, a funny animal video, challenges to individuals to do an activity outside, or simply enjoying the natural world.
Content for the #NatureForAll Facebook and Twitter accounts is created about 2 weeks in advance and we try to advise partners ahead of time if they are going to be featured.
The #NatureForAll social media team monitors the use of the hashtag daily and, as appropriate, shares and comments on posts that include it.
Tip: Videos and images are very effective. Use Canva (free!), Pablo (free!), Photoshop, Powerpoint, and/or iMovie to create simple clips and graphics.

8. Social Media Examples
To give you some ideas, here are examples of #NatureForAll partners using the #NatureForAll hashtag!

9. What can you do right now?
Follow, like, subscribe, and share #NatureForAll on social media Youtube: natureforall.global
Share the Imagine #NatureForAll video Let your followers know you are a part of this global movement. Available in multiple languages.
Complete a #NatureForAll success story If selected, your story will be promoted on #NatureForAll’s social media pages as part of an ongoing campaign. You are asked to promote it on your organisation’s channels too. for more information.

10. Want us to share YOUR content?
Do you a photo or video at an event? Will the event be featured in an article?
Do you have an idea for a social media campaign?
We will share it with the global community.