1. Using Instagram as a Marketing Tool
Presented by:
Ed Weeks
Founder, HV Social Media

2. Brief Overview Why Instagram? Personal vs Business Content #Hashtags
Insights
Promotion
Resources

3. About Me

5. Instagram Introduction
Businesses use imagery and visual storytelling to connect with customers
80% of accounts follow a business
60% learn about a service
75% take action after being inspired by a post

6. Personal vs Business Profile
Think of a business profile as a “beefed up” version of a personal profile
The major differences are:
Access to insights
Contact information
Instagram Ads

7. Be recognized as a business
Get real time metrics on how your stories and promoted post perform throughout the day
Get insights into your followers and how they interact with your posts
Add information about your company
Business hours
Location
Phone Number
Convert to a business account within your app account settings

8. Convert your current profile to a Business Profile
Log in to your account
Tap the settings icon (the gear)
Tap “switch to business profile”
You will be prompted to connect your profile to your Facebook page
Once connected, your Instagram profile will import the business info included on your Facebook page
Be sure to include a phone number
Also include a physical or address

9. Content Instagram = Images (photo & video)
A strong visual voice is the key to driving real business results
Start with a clear goal and creative concept
Consider how Instagram fits into your overall marketing strategy
Is your objective to increase awareness, shift perception or reach a new audience?
Celebrate your brand’s look and feel
Choose themes to tell a cohesive story
Focus on craft
Take the time to create high-quality content
Take some time to learn from other brands

10. Hashtags (#s)
Hashtags make your content discoverable and put you in front of users you may have never successfully targeted
People learned tossing 30 hashtags on a post only does so much–especially for businesses
There’s definitely a method behind the madness
Instagram posts with at least one hashtag tend to receive 12.6% more engagement
Get into the habit of using hashtags for main keywords mentioned
Using keywords without a hashtag won’t make your post discoverable
Remember what you came here for–to grow your brand and hopefully generate a positive ROI
It’s not just for a bunch of followers and likes

11. Stories
The bar across the top of your feed highlights the friends and businesses that have shared stories within the last 24 hours
Stories let you connect to your audience and inspire people with full screen photos or videos
You can bring your stories to life with filters, text and drawings
Video limit is 15 seconds

12. Ideas of how to use Stories
Behind-the-scenes footage
Product promotions
Limited time sales
Interactive tours
Teasers
How-tos
Interviews
Real-time news
Deliver ads

13. Leveraging Insights
Learn more about the behavior and demographic of your audience so you can create relevant content that is effective at driving business results
Impressions
Total number of times your post has been seen in the past 7 days
Reach
How many unique people your post has reached in the past 7 days
Profile Visits
Website Clicks
Follower Insights

14. Promoting on Instagram
Can create from an existing post in a few simple steps
What is your goal?
More profile visits
More website traffic
More promotion views
Select Your Audience
Automatic (Instagram targets like followers)
Local
Manual
Select Your Budget & Duration
What is your spend and for how many days?

15. Resources www.business.instagram.com
Instagram Apps - Boomerang, Hyperlapse, Layout
Other Apps - Canva (web-based too), CutStory

16. Questions?

17. Ed Weeks 845-702-0008 ed@hvsocialmedia.com www.hvsocialmedia.com