Marketing Your Library: One Social Media Tool at a Time Denise A. Wetzel Alabama Public Library Service.

Slides:

Advertisements

Similar presentations

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Advertisements

Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.

4 Practical Steps to Social Media Success North Fulton Council PTAs Presented By: Cheryl Musial, Chief Strategy Officer.

Building Corporate Relationships using Social media THE SALVATION ARMY 2012 CRD CONFERENCE.

Trick or Tweet: Following and Sharing Science News Using Social Media Tanya Lewis Staff Writer, Live Science ICSTI Winter Meeting February 22,

Best Content Strategies for Your Library’s Social Media Sites Shon Christy - Proximity Marketing Andrew Sanderbeck - PCI Webinars.

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

Click to edit Master subtitle style 5/25/10 Social Media and Marketing Presented By: Veronica Noone

REGINA MC CARTHY MARYLAND WINERIES ASSOCIATION Social Marketing & Wine at Market.

Social Media Management Social Media Strategy. Land page we want our audience to land on Blogs Provides credibility for social media accounts High ranking.

Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

Social Media & the Enterprise, Part 3 Other Social Media Blogs, YouTube & Social Media Beyond Facebook & Twitter Presented by Sean Gallagher

Social Media Marketing. 1 What is Social Media Marketing?  Social Media defined as "a group of Internet applications that build upon Web 2.0, and that.

Putting Social Media to Work for You By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators.

Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.

+ Beginning Blogging by Six Sisters’ Stuff. + Just start! What do you want to blog about? What are you an expert in? What makes you unique? What are you.

Social Networking: Adoption and Impact on Libraries and Information Centers By Kristin Falls, Jonathan Gazdecki, Shannon McDermitt, and Catherine Sossi.

Technology for Nonprofits Social Media & Web 2.0 Natalia Smirnov Media Productions & Communications Coordinator University Community Collaborative of Philadelphia.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

NHPCO PR/Marketing/Development Section Chat – Social Media August 2013.

Getting Your Message Across Presented by Duncan Craig Communications & Marketing Co-Ordinator.

How to Expand Your School’s Online Reach using Facebook, Blogs and Twitter.

Growing Your Business with Social Media David Gerzof

SOCIAL MEDIA: THE INS, OUTS AND HOW-TO'S TO POSITION YOUR ORGANIZATION IABC South Carolina – Professional Development Workshop / June 5, 2012.

Ng&feature=related.

SOCIAL MEDIA STRATEGY FOR GIVE BIG RIVERSIDE July 30, 2013.

Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Google + and Twitter for Biz ImpactOnlineMarketing.com.

Lecture 10 Trends and future applications. Breaking Down Social Media  Media:  the means of communication, as radio and television, newspapers, and.

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

. Social Media for Social Good. Where Are We Now? Does Your Club Have a Website? Does Your Club Have a Facebook Page? Do you have a personal Facebook.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

Social Media for Business Case Studies Video 5 Social Media Training for Business Teachers #socialmediacasestudies.

Top Social Media Platforms for Professionals Presented by Jason A. Hicks.

1 Landon Hill, East Tennessee Chapter Chris Mikaelian, Boston Chapter Nick Traboulay, CFCM,Orange County Chapter Michael Shingledecker, Battlefield-Dulles.

Social Media and Library Outreach Share Resources, Highlight Services, and Build Support John L. Amundsen, Communications Specialist ALA Office for Literacy.

Social Media The term Social Media refers to the use of web- based and mobile technologies to turn communication into an interactive dialogue… It introduces.

Social Media for Administrators and Teachers Candice Hoyt Toolbox for Teaching Stacy Erickson Organized Social Media.

How to Use Social Networking Sites to Communicate to Families Chris Christensen – Johnson County CC Robb Cummings – Sallie Mae.

“Social Media is THE KEY to Having a Steady Stream of New Customers!” HOST: Ken Krell – “The Kenergizer” GUEST: Gina Gaudio-Graves – “The J.V. Queen” HOST:

Twitter for Beginners. What is Social Media? : forms of electronic communication (as Web sites for social networking and microblogging) through which.

Successful Social Media means Being Social View the article media/social-media-its-high- maintenance

A How-to Guide to Social Media Marketing. Objectives What is social media? Why you need social media to market your product or service Types of social.

SOCIAL MEDIA for NON-PROFIT ORGANISATIONS Carla Ferreira 1 November 2012 Johannesburg.

A Social Media Program for Dairy Advocates Introducing.

Social Media Primer. Social Media is Great For: Building awareness and attracting new business Fostering community Providing helpful content and information.

Blogging Webinar LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!

Content and Strategy Connect, Engage, Educate, and Inform Content includes News, Arts, Blogs, Sports, Photos /Videos Fulfill community’s need for Local.

Public Relations & Social Media

Introduction to Social Media Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication

 Definition of Social Media - forms of electronic communication (as Web sites for social networking and microblogging) through which users create online.

Get the Word Out: Using Facebook and Twitter for Outreach and Community Building Cliff Landis Web Services Librarian Georgia State University.

Building a Social Media Presence Participants will look at the BCPS social media outlets (Twitter, Facebook, Flickr, Vimeo, Instagram, blogs) and relevant.

SOCIAL MEDIA Personal Learning Project for Krista Lenardon-Trull for Non-Profits.

LITA & Social Media: Using Social Software to Connect with Members Task: Determine the appropriate "social software" functionality to deploy to meet the.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

Communications Sally Williams SI Taunton. Proposed Outline Websites – SIGBI – Members Pages Accounts Social Media – Facebook – Twitter Measure –

Public Relations & Social Media. Public Relations What is.

Media, Social Networking & Our Children

Local League & JTT Coordinator

Aberdeen Networking Event Workshop

COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.

SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.

EbIZ STARTUP SECRETS.

Solomo marketing.

Social Marketing & Wine at Market

Scoop.it Scoop.it is a web-based curation tool that allows you to collect and organize web information. Once you curate tools and resources, Scoop.it.

Facebook Page Basics for Rotary Clubs

SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.

Social Media and Marketing

Social Media and Marketing

Presentation transcript:

Marketing Your Library: One Social Media Tool at a Time Denise A. Wetzel Alabama Public Library Service

Outline Basics of Marketing ◦ Marketing Defined ◦ Basics Discussed ◦ What’s Your Story? Social Media ◦ Twitter ◦ Facebook/Google+ ◦ foursquare ◦ flickr/photobucket ◦ YouTube ◦ Pinterest ◦ tumblr ◦ Blogs ◦ Hootsuite ◦ Timing Additional Resources Conclusion

BASICS OF MARKETING

Marketing Defined The act or process of selling or purchasing in a market An aggregate of functions involved in moving goods from producer to consumer ~as defined by Merriam-Webster

Basics Discussed Word of Mouth vs. Social Media Image is everything Develop relationships Use ALL media sources available

Disney Institute Philosophy “A good story makes sense, moves the listener and is re-told. What story is your organization telling?”

SOCIAL MEDIA One Tool at a Time

Why should we use social media?

Twitter Microblogging platform 140 characters max Retweeting is king Important symbols Posting capabilities

Twitter in Action

Facebook/Google+ 41% of U.S. Population has a Facebook account See handout for creating a page

Facebook in Action

Google+ in Action

foursquare Location-based Checking-in Points/Badges ◦ Bookworm Badge Promoting your library

photobucket/flickr Image hosting site Albums Compatability Image hosting site Photo policy Ideas for use

photobucket in Action

flickr in Action

YouTube Upload videos Length Can tag for greater search ability Custom channel

YouTube in Action

Pinterest Pinterest Users How connected Pin Steadily Ideas for use

Pinterest in Action Pin

tumblr. Microblogging platform Shares multiple media types

tumblr. in Action

Blogs Blogger WordPress The audience Think simplicity Successful Strategies

Blogs in Action

Hootsuite Social Media Management System How it works Options

Timing

ADDITIONAL RESOURCES ©

Resources American Libraries Magazine Bite Sized Marketing by Nancy Dowd, Mary Evangeliste and Jonathan Silberman Doing Social Media So It Matters by Laura Solomon The Library PR Handbook edited by Mark R. Gould The Ultimate Web Marketing Guide by Michael Miller The Visible Librarian by Judith A Siess Duct Tape Marketing by John Jantsch

CONCLUSION Any Questions?

Denise A. Wetzel Alabama Public Library Service Field Services Librarian 6030 Monticello Drive Montgomery, AL (334)