1. Social Media and Marketing
Presented By:
Veronica Noone
RoniNoone.com
@RonisWeigh
5/25/10

2. Agenda Define Social Media? Popular Social Media Channels
6 Questions to ask when building a Social Media Marketing Strategy.
More on the popular channels
Companies using Social Media
Things to ponder
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3. How would YOU define Social Media?
Question....
How would YOU define Social Media?
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4. What does Social Media and Ice Cream have in common?....
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5. Social Media Key Points
enjoying life in communities or organized groups
Media
an instrument of communication
traditionally one-way.
Social Media
gives you (or your users) the ability to communicate too.
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6. Question.... Who are the big players?
The popular social media channels available today.
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7. 77
spectrum
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8. 6 Questions when building a Social Media Marketing Strategy
Why?
Who?
What?
How?
With What?
Is it Working?
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9. Why?
The biggest MOST important question ever.
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10. Who? You Audience! Listen and Observe potential customers.
how does YOUR audience communicate/interact online?
Which social networks do they engage?
What are their goals? 
Be a Lurker!
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11. What? What are your objectives?
Do you want to sell more widgets?
Build your brand?
Get feedback from customers?
Consider both the goals of the company as well as your audience.
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12. How?
You know the who and the what now we to map it to the how and with what?
You need a Strategic plan
What approaches will you take to meet the needs/desires/interests of your audience while meeting your own
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13. How? Cont'd
Connecting social media marketing tactics and technologies should be based on your who and what.
Blogging
Microblogging
Social Networks
Video
Forums
Blogger sponsorships
There are many to consider.
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14. With What? What specific tools will you use?
Again, based on the who and the what.
Wordpress
Blogger
Twitter
Facebook
linkedIn
YouTube
Again, there are many to consider.
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15. Is it Working? How will you measure success according to your goals?
When will you take benchmark measurements?
How frequently will you evaluate efforts?
Will there be success metric?
Will you share your success with you online users?
Sometimes results are intangible.
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16. Currently Popular Twitter Facebook
Blogs (Wordpress vs. Blogger vs. MoveableType vs Whatever)
Tumblr
YouTube
Flickr
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17. Let's Take a look... at some companies rocking the social media.
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18. POM pomwonderful.com Online community
Engage bloggers who meet their demographic
Active in on twitter
@pomonline
Facebook Fan Page
facebook.com/pomwonderful
Even linkedIn
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19. Absolut Vodka absolut.com Strong Presence on YouTube
youtube.com/ABSOLUTworld
Not on twitter that I can find
Inactive/user created Facebook Fan Page
facebook.com/moje.stranky
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20. Best Buy bestbuy.com Strong Twitter presence @twelpforce @BestBuy
crazy-with-twelpforce/
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21. Things to ponder Marketing on the social web is about giving to get
Listen as much as you talk
Respond quickly... users like real time
There is no “right” way.
Transparency, Transparency, Transparency,
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22. References/Resources
For a list of references and resources visit my blog...
SkinnyMinnyMedia.com
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