Framework: The Proposed ABC Company Knowledge Exchange 1 Sarah L. Nichols, Sotto Voce Communications

Definition of KX “ The collaborative, technology-enabled creation, capture, organization and delivery of information and insights critical to achievement of organizational objectives.” **  Knowledge exchange is an activity, but it can also be a place – the stock exchange; the knowledge exchange.  The ABC Company Knowledge Exchange would be a core component of your website, and would house all content products **Sarah L. Nichols, Sotto Voce Communications 2 Sarah L. Nichols, Sotto Voce Communications

Functional Benefits  Single repository, all content types, all products  Publish once, read many  Update content in one place  Multiple avenues to the same content  Content in context – e.g. site visitors who are on a product page can easily link out to client case studies (and back again)  Clean page presentation when content is referenced and linked but not stealing product page real estate 3 Sarah L. Nichols, Sotto Voce Communications

Strategic Benefits  Supports near term lead generation via content marketing  Demonstrates knowledge management and knowledge exchange capabilities  Underpins social media marketing efforts  Innovative  Multimedia  Interactive …lets clients join the conversation 4 Sarah L. Nichols, Sotto Voce Communications

Content Types  datasheets  position and solution papers  white papers  client success stories/case studies  webinar invitations; pre-recorded webinars; recorded product demos  blog posts and blog post series  e-books  video clips; podcasts  infographics 5 Sarah L. Nichols, Sotto Voce Communications