1. Advanced Lead Services Program
ENGAGEMENT
CONTENT
MARKETING AUTOMATION
CONTENT STRATEGY
Advanced Lead Services Program
Next-generation digital marketing solutions that identify, engage and nurture opportunities

2. What is true today:
Most purchasers are more than halfway through their decision making process before they choose to interact with a supplier*
Colleagues
Professional media
Events
Rumor & Assumption
Professional Groups
Linked In
Facebook
Twitter
Industry Experts
Your competitors
You
* Forrester Research and Gartner

3. What Marketers need today:
To participate in the conversation at an earlier point
To get the right message to the right person at the right time
To demonstrate ROI and align marketing and sales efforts
Our Advanced Lead Services Programs:
Introduce your brand when the conversation starts
Impact decision making through engaging content
Provide an automated pre-sales system that is simple, affordable, efficient and measurable
Pre-qualify opportunities for you
Are turnkey: we develop all content components & workflows

4. Identifying opportunities in real time
Multi-channel presence identifies real-time topic interest
Content enables prospect capture into a supplier opportunity nurturing campaign
Automated workflows provide brand association and nurture paths
Specific content offers identify mid-level and sales-qualified opportunities

5. Example: Advanced Lead Services Program
Initial content engagement: Special Report
Nurture
Example: Advanced Lead Services Program
Nurture
define needs
Example: White Paper
Opportunity Levels classified by:
Engagement
Response to a specific link
Content driven program
Publisher branded content initiates campaign
Partner provided content continues the conversation
Nurture
assess options
Example: eBook
Nurture compare/evaluate
Example: Case Study