1. Content Marketing i

2. Traditional Marketing Outlets:
TV and radio commercials
Newspaper and magazine ads
Banner ads
Direct mail advertisements, brochures, fliers
Billboards and signs
Content Marketing Outlets:
newsletters
Website articles
Blog posts—either your own blog or guest posts
Infographics
Videos, webinars, and podcasts
White papers and ebooks Source:

3. Traditional Marketing: Tell the customer about the product, why they need it and where to get it.
Content Marketing:
Give the customer entertainment or knowledge (funny videos, tutorials, life-hacks…)
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4. Attract the customer to spend time with you.
Traditional Marketing: Disturb the customer while doing something else.
Content Marketing:
Attract the customer to spend time with you.
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5. Traditional Marketing: Monologue.
- Ads, Fliers, Banners
Content Marketing: Dialogue - Interaction with you and with other customers
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6. Traditional Marketing: Generalized.
- Made for mass consumption
Content Marketing: Personalized - Niched, different content for different customers
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7. Traditional Marketing: Stationary
Traditional Marketing: Stationary. - Cannot easily share TV/Radio/paper Ad - Do NOT WANT to share
Content Marketing: Shareable - Easy to share digital material - People WANT to share.
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8. Traditional Marketing: Clearer ROI Demands less creativity Suits a product without a story Suits a large company with a large marketing budget
Content Marketing: Time-consuming Vague ROI Demands lots of creativity Suits a small company with a small marketing budget

9. Content Marketing:
Give the customer entertainment or knowledge. Attract the customer to spend time with you.
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