Your Marketing Plan for 2014 Are you set for success?

Are you covering all the bases? What is your marketing budget? ◦ How much money are you prepared to spend on marketing every month? Have you set your schedule for working your business and set aside time to market? ◦ If you have 15 hours set aside for your business, are you allowing 5 hours to do your marketing? ◦ Have you set aside time for face to face marketing?

Are you covering all the bases? Are you doing direct mail campaigns? Do you have a website? Website for buying – let the world know what you are looking to buy Website for selling – let the world know what you are selling Is your marketing congruent? Are you pointing people the right website Does your business card include the website information – where are your phone messages going? Do you blog? Are your social networks set up? Are you building and managing your list? IN REAL ESTATE…IN ANY BUSINESS, HE/SHE WITH THE BIGGEST LIST, WINS!

HOW DO YOU BUILD YOUR LIST So…the first list you want to build is potential business partners Become a regular face at local REIA Meetings Boston AREIA and others in the area Offer to help and become known in the group Use blogging and social networking offering tips and sharing your pursuits with others Be willing to step outside your comfort zone Make sure your direct marketing, in person and via mail includes your websites

How do I get my phone ringing? First, what type of real estate are you interested in? Buy/Hold? Wholesaling? Rehabbing and Flipping? What type of properties are you interested in? What areas do you want to work? Are you willing to: Drive for dollars Knock on doors Hang Bandit signs Direct mail campaigns

How do I get my phone ringing? Driving for dollars – Look for distressed properties. Write down address, research owner and send them a letter…or….Knock on the door…

How do I get my phone ringing? Door knocking – are you willing? Most people won’t Bring information packet with you showing how you can help the owner out of their situation. Talk to them about what’s going on and how they got there.

How do I get my phone ringing? You can, of course hang bandit signs… go online there is always a sale! Be sure you know the laws in the area that you want to work in Make sure you track areas and progress Use a tracked phone line Allot time in your schedule to post the signs and take them down. Hire someone else…

How do I get my phone ringing? Direct mail campaigns Acquire leads Send yellow letter campaign Send post cards Use Send Out Cards Make sure you track progress to estimate ROI Use a different tracked phone line number than bandit signs Allot time in your schedule to stuff envelopes or increase your budget to pay a teenager or your child to do it.

Acquire leads: Many list brokers out there… – can pull lists using a variety of variables: Bankruptcy Property owners Absentee owners Type of property What’s owed Size of property Zip code How do I get my phone ringing?

Acquire leads: – can pull lists using a variety of variables: MA – CT-RI – NH County, town All foreclosures Petitions for foreclosure Only Auction/Sheriff sales Only Lis Penden Bank owned REO

Direct Mail campaigns… Rule #1 – you MUST BE CONSISTENT with your marketing! Don’t expect to send out one group of letters and a huge deal will come to you! You must be consistent and send weekly campaigns.

Direct Mail campaigns… Distressed owner campaigns, can use postcards – simple upload list, design postcard, merge and send, can use SOCwww.click2mail.com

Direct Mail campaigns… Out of area owner, can use postcards – simple upload list, design postcard, merge and send, can use SOC SICK OF BEING A LANDLORD?Dear home-owner, Are you sick of being a landlord? Our company specializes in helping people just like you! We are cash buyers and can close quickly. Call us at and we can take over your headache! Name – track number - website

Direct Mail campaigns… So….what is Send Out Cards? I like to use Send Out Cards it’s easy Yes I Send a card! WHY? COST - depends on the card, but, usually it costs 2 points plus the cost of postage. 1 point costs.31, plus the cost of postage, so around $1.00 per card, unless you create a card using your own photos, then it is 3 points, plus postage, so around $1.40.