1. Farming Your Database

2. We are in the “Marketing To Our Database” business, not the “Real Estate Business” Stats from the NAR 84% of people said they would use the same agent again. Reality: 12-17 actually did (No follow-up – they forgot about you  )

3. Marketing To Your Database Call 3 Times a Year Snail Mail Once a Month Email Automatically Once a Week Text message 1 to 2 Times per year

4. Calling Your Database Of Past Clients Live calls from you Phone Burner Freedom caller (Assistant)$$$$ Three times per year with script

5. Call 3 Times / Year (Voice Mail Script 70% of the time) “Hey this is from. I helped you with buying / selling your home in the past. I just wanted to give you a quick thanks for letting me help out. If you ever have any real estate or mortgage questions, or would like to report on home prices in your neighborhood please give me a buzz. By the way, I was just looking at some home values in your area and I think you will be pleased with what I have to show you. The best number to reach me at is. Hope all is well, and hope to talk to you soon. Oh, also, if you have any friends or family members that could use some honest help, just give me a call about that too, I would be honored to help out. I’ll talk to you when you call back. Bye.”

6. Call 3 Times / Year (Live Answer) “Hey this is from. I helped you with buying / selling your home in the past. I just wanted to give you a quick thanks for letting me help out. How are you guys doing? If you ever have any real estate or mortgage questions, please give me a buzz. If you will grab a pen, I’ll give you my number. The best number to reach me at is. Hope all is well, and hope to talk to you soon. Oh, also, who do you know, friends or family members that are looking to buy, sell, or refinance a home and could use some honest help?. Can I count on you to give me a call when you do? I would be honored to help out. I’ll talk to you when you call back. Bye.”

7. Three Minutes Max

8. What About People That You Haven’t Spoken To In A Few Years…… People think about you a whole lot less than you think they do. Just call them!! (Person who sold you your last car)

9. Put The Date And Times For Your 3 Calls This Year In Your Calendar Today Target your 3 calls for when people are buying/selling homes in your area Spring and Fall Time Change Closing Date Anniversary Their Birthday Holiday (4 th of July)

10. If You Have More Than 100 People In Your Database Use PhoneBurnerFreedom.com

11. Imagine what your business would look like if you made an additional 300 calls every 3 months, to those people that already know like and trust you and said they would refer you again to their friends, family and co-workers. And it only took a total of about 5 hours or about 1 hour and 15 minutes a week!!!!

12. On Vacation? Or you just don’t have time to talk to someone Use SlyDial Or SlyBroadcast

13. Snail Mail Once a Month 1.I like you 2.Superman letter 3.I like you 4.I’m a real person, just like you 5.I like you 6.Superman letter 7.I like you 8.I’m a real person, just like you 9.I like you 10.Superman letter 11.I like you 12.I’m a real person, just like you Or throw a handwritten recipe or recipe card into the mix.

14. I Like You

16. Can’t write 300 notes? Hand write with blue gel ink 4 times in each quadrant of 8 ½ x 11 paper Print on color copier Print on pale card stock Hire someone to address the envelopes

18. Still don’t have time? Use sendsations.com

19. Sendsations.com

20. Email Your Database Once Per Week Don’t send Real Estate info ALL the time (it’s boring) Video Marketing (the social lubricant) What’s happening in Your Area Smartphone YouTube No editing Short call to action at the very end (Here’s what I got, here’s how it helps, here’s what I want you to do next)

22. Keep It Simple!! 1 shot No editing No bumper music Shoot outside around a “nature scene” or in front of one of your listings. Post on YouTube When all else fails, do a Video Sandwich

23. Video Sandwich Your Intro “Viral Fun Video” Short Call To Action

24. Don’t Spend Hours Wasting Your Time When You Can Farm This Stuff Out

25. How Do We Measure Success With Emailing? 10% Open Rate is the initial goal Getting your openers to follow your call to action is the final goal

26. How Often Should You Email If you write crap…. Never! If you bring $100 bills…. Every Day!

27. Focus On The Fans Some will opt out Get a “Yes” or a “No”… There is no money in the “Maybes” Don’t leave all the wealth on the table based on the fear that “everybody is opting out”!!!

28. Text Message 98% open rate Send good stuff Just thinking of you/I like you, etc. Happy Holidays, etc. Always sign your name (in case you aren’t in their phone)

29. Consistency is key 1 PER MONTH for every person in past database of closed clients Always good stuff Be a ray of sunshine