State of Unified Communications Lindsay Kintner VP Product Management

About Tadiran Global leader and innovator of Unified Communications Established 1963 Serving organizations of all sizes, in various market segments across 41 countries Over 400 Business Partners 100,000 customers 20,000,000 ports installed

He had no Idea… Alexander Graham Bell was an eminent Scottish-born scientist, inventor, engineer and innovator who is credited with inventing the first practical telephone. Wikipedia Born: March 3, 1847, Edinburgh, United Kingdom Died: August 2, 1922, Beinn Bhreagh, Nova Scotia, Canada

If You Don’t Remember This – Raise Your Hand

We All Remember This Period Remember when voice and data were like church and state? Most of us remember this…. And are happy to forget it. The War is over – VoIP has won.

Then Along Came the Internet http://en.wikipedia.org/wiki/Vint_Cerf And it changed everything forever… The Architecture

Evolution of Enterprise Communications Voice Collaboration Voice TDM VoIP () UC ) SaaS S) IP IP SIP Cloud IP IP Proprietary hardware & software Telecommunications networks Proprietary hardware and software Converged IP networks Open standards hardware & software SIP networks CEBP Software as a Service On-demand consumption Cloud mash-ups Premises-based / distributed Data center-based UC / social media integration Managed services Hosted Cloud

Social Collaboration Is Having a Staggering Effect Daily reach (percent) Time on site (minutes) Google Facebook YouTube Twitter LinkedIn Google Facebook YouTube Twitter LinkedIn 50 40 30 20 40 30 20 10 2010 2011 2010 2011 Source: Alexa Internet, Inc. 70% want to interact by social media and find experts 58% say regular social networking communication improves loyalty Only 30% of companies are ready Source: Yankee Group Research, Inc.

Seamless Mobility is No Longer an Exception Mobile Internet Fixed line Mobile Broadband Source: ITU Statistics: Fixed telephone line per 100 inhabitants, 2000-2010 Mobile cellular subscriptions per 100 inhabitants, 2000-2010

Users Now Demand a Consumer-like, Integrated Experience Next-generation user experience Integration Integration Video and soft clients Desktop Phones Mobile Clients Consistent access to enterprise and personal communications

How many plan before purchasing? Two sides to UC&C Purchasing Easiest part of UC&C Purchase from email vendor or VoIP vendor Same fundamentals Implementation Many companies purchase UC&C How many plan before purchasing?

Technology Connection to Business Process Voice No process focus Limited business focus Traditional PBX Source: Jason Andersson Circle It Consulting

Technology Connection to Business Process Voice Video Same as focus voice Speed up projects Source: Jason Andersson Circle It Consulting

Technology Connection to Business Process Voice Video Unified Message Potential to increase collaboration & share ideas Source: Jason Andersson Circle It Consulting

Technology Connection to Business Process Voice Video Unified Message Collaboration networking, persistent chats, social networking features, blogs and skill based identification of colleagues Source: Jason Andersson Circle It Consulting

Technology Connection to Business Process Voice Video Unified Message Collaboration Customer Care highly process oriented services Source: Jason Andersson Circle It Consulting

Technology Connection to Business Process Voice Video Unified Message Collaboration Customer Care Business Process ERP Source: Jason Andersson Circle It Consulting

UC&C True Functionality Migrate technologies into seamless business process Build solutions that connect unified communications environment to how companies work Allow staff to access features, such as Instant Messaging, Presence and Call Control in a client that is business oriented Automated the Business Process to increase efficiency Enable back office collaboration with the customer care or contact center

Unified Communications and Collaboration http://en.wikipedia.org/wiki/Unified_communications Unified communications (UC) is the integration of real-time, enterprise, communication services such as instant messaging (chat), presence information, voice (including IP telephony), mobility features (including extension mobility and single number reach), audio, web & video conferencing, fixed-mobile convergence (FMC), desktop sharing, data sharing (including web connected electronic interactive whiteboards), call control and speech recognition with non-real-time communication services such as unified messaging (integrated voicemail, e-mail, SMS and fax). UC is not necessarily a single product, but a set of products that provides a consistent unified user-interface and user-experience across multiple devices and media-types

Open Communications Architecture – in the Marketplace Secure Cloud Highly reliable and secure carrier-grade UCC SaaS portfolio Managed Services Full spectrum of proven, ITIL-based multi-vendor services available globally Collaborative Applications Easy, affordable enterprise collaboration and contact center software with deep applications/social integrations Unified Communications Massively scalable, open and virtualized software architecture Automated Networks Automation, visibility and control across integrated wired and wireless networks Premise Deployment Hybrid Deployment Cloud Deployment Flexible deployment and consumption choices

Where Will We Be Tomorrow Live Long and Prosper !!

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