Jam Rollout Communication Plan Overview

1.Management Communication 2.Champions Communication 3.Rollout Communication

Management Communication What to communicate: Introduction of Rollout of Jam to management Scope & timeline of project Benefits of Jam Need for Champions Who receives communication: Managers and leaders in departments across your organization Managers receive initial communication How to communicate: Webinar Demo presentation (optional)

Champions Communication What to communicate Champions information (see Who is a Champion doc) Invitation to participate Roles and responsibilities Who receives communication: Champions How to communicate: Staff meeting Jam Group invite

Rollout Communication What to communicate Introduce Jam Invitation to participate Who receives communication: End users How to communicate: Staff meeting Jam Group invite

Jam Communication Plan Overview Tools Templates What is a Champion Champion Roles & Expectations

Templates Management Communication Dear Manager, We are embarking on an exciting collaboration opportunity with SuccessFactors in which we need your support and management expertise. In an effort to facilitate communication within our company we will be implementing a collaboration software tool called Jam from SuccessFactors. In order for the implementation of this software to be successful we are requesting that you participate in a webinar that will explain what Jam is and does. We will also be requesting your assistance identifying dynamic individuals within your department to help spearhead the project and work as Champions or advocates to get fellow colleagues involved in using and adopting Jam. We appreciate your participation and support in this endeavor. Sincerely, Project Lead

Templates Champions Invite Dear Colleague, We are embarking on an exciting collaboration opportunity with SuccessFactors and would like your direct involvement and leadership! In an effort to facilitate communication within our company we will be implementing a collaboration software tool called Jam from SuccessFactors. In order for the implementation of this software to be successful we need dynamic individuals like yourself to help spearhead the project and work as an advocate to “rally the troops” and get your fellow colleagues involved in using and adopting Jam. Please attend our initial meeting on (day and date) at (time) where we will explain what Jam is and does and how your role as Jam champion will contribute to the success of this implementation. Sincerely, Project Lead

Templates from Executive Sponsor Dear Colleagues, We are embarking on an exciting collaboration opportunity with SuccessFactors that is going to leverage a social media platform- Jam- for our business communication! In the coming week(s) prepare to receive notification from a Jam Champion- one of your fellow colleagues- to login to your Jam account. After receiving this make sure to login to Jam and begin collaborating with your colleagues in a new way. If you have any questions, comments or concerns do not hesitate to contact your Jam Champion. Sincerely, Executive Sponsor

Templates from Champion to Colleague(s) Dear Colleague, I’ve just invited you to join the group (Group name) on Jam. You’ll see this invitation in your inbox in the Jam homepage. You will also receive an notification. You can join this group to start collaborating with fellow colleagues. If you have any questions, comments or concerns please do not hesitate to contact me. Sincerely, Champion

Champion Definition What is a Jam Champion A Jam Champion is a person who has been chosen to lead a Jam group. Champions may be selected because they have deep expertise in an area of the company (such as a product expert or a process expert), or because they provide a large amount of content that is used by others, such as a Marketing or HR person. They may be technology enthusiasts who are eager to use their social networking skills in a business environment. Or, they may be people who would be interested in creating a blog to share their thoughts and expertise with the rest of the organization. All of these types of Champions add value to the Jam environment.

Expectations of Champions As a Champion, you’ll have some key duties to make your group successful. These items are: To create and/or gather content for your group To populate the group with this relevant content To invite others to your group To act as a leader for discussions within your group You’ll be invited to a Champions Workshop in the next few days, where you’ll learn more about the Jam product’s capabilities. You’ll brainstorm on ideas for your group, and will begin to map out the content and structure of your group. You’ll spend time building your group, and then will invite other relevant people to your group when you’re finished. As people start using your group for communication, you’ll act as a moderator, guiding the conversations and making sure your group is providing a great place for information and discussions.

Thank You