IP Phone in SMB and SMT-i5200 2009.09 Global Solution Sales Team I/I Overseas Sales Group 2

IP Phone in SMB Market Driving factors of IP Phone in SMB Understanding SMT-i5200 Transition to IP Phone, Chance or Challenge?

IP Phone in SMB Market

Drivers to IP Phone (IP Telephony) were No. 1 Toll bypass No. 2 Lower cabling costs No. 3 Least money for Move, add, changes No. 4 Reduce management costs

PBX Line Station Shipment Forecast TDM

PBX Line Station Installed Base Forecast IP TDM (2008)

YES! It looks true for Larger Enterprise Market and, about 90% of new lines of PBX would be IP by 2011

The pictures are totally different However when we look into KTS/Hybryd market mostly less than 100 users The pictures are totally different

KTS/Hybrid Line Station Shipment Forecast TDM

KTS/Hybrid Line Station Installed Base Forecast IP TDM (2008)

What happed on SMB market? YES! only 20% of new KTS/Hybrid line was IP on 2007 For the very small business, the number could be much less What happed on SMB market?

The Realities of IP Telephony in SMB Market Cabling costs are lower potion Small number of Move, add, changes Not much reduced mgmt costs Additional Cost for Media Gateway, and thereby poorer voice quality than PCM Additional Cost for establishing stable network for VoIP Relatively expensive IP Phone than Digital Phone

Wait a moment, there are significant changes from 2008 IP TDM (2008)

Buckle up, Let's go to journey to the changes YES! Big changes for IP Telephony are coming to SMB market Buckle up, Let's go to journey to the changes

Driving factors of IP Phone in SMB

Look beyond Infrastructure Cost Savings Hard Dollar Savings Clearly measurable, but no much impact on Small and Medium size Business Lowering intra company long distance Call charge Reducing Cost of Move, Add, and Changes of Phone Minimizing Cabling/Management Costs Soft Dollar savings Difficult to quantify, but huge impact on overall business Higher Productivity/ Business Agility Better Collaboration Better Customer service and response

Beyond just a PHONE CTI Applications on the Phone Picture Caller ID Samsung IP Phone with XML Server Call Log / History Siemens IP Phone with standalone application

Beyond just a PHONE CTI Applications on the Phone Phone Book Samsung IP Phone with Basic feature Company Directory (LDAP) Cisco IP Phone with Citrix Application Gateway

Beyond just a PHONE CTI Applications on the Phone Graphical Voicemail Control Siemens IP Phone with standalone application Instant Message Alcatel-Lucent IP Phone with Instant Communicator

Beyond just a PHONE CTI Applications on the Phone Presence Alcatel-Lucent IP Phone with My Teamwork Visual Call Control Alcatel-Lucent IP Phone with Call Server

Beyond just a PHONE Vertical Solutions Hospitality Solution Alcatel-Lucent IP Phone with 3rd Party XML Server Hospitality Solution Nortel IP Phone with Citrix Application Gateway

Beyond just a PHONE Vertical Solutions Education Solution Nortel IP Phone with Datapulse Solution Education Solution Aastra IP Phone with XML Server

Beyond just a PHONE Vertical Solutions Call Center Solution Cisco IP Phone with Call Center Application Call Center Solution Avaya IP Phone with CMS package

Beyond just a PHONE Vertical Solutions Health Care Solution Cisco IP Phone with XML Server Real Estate Solution Cisco IP Phone with XML Server

Beyond just a PHONE Replacing Personal Computer Weather Forecast Avaya IP Phone with IP Phone AP package Stock Quotes Avaya IP Phone with IP Phone AP package

Beyond just a PHONE Replacing Personal Computer Exchange Integration Avaya IP phone with Exchange Viewer Package VOD Samsung IP phone with VCS Server

Beyond just a PHONE Replacing Personal Computer Web Brower Web Camera Siemens IP phone with Client/Server Applications Web Camera Alcatel-Lucent IP Phone with 3rd Party XML Server

Enterprise Applications How does it work? IP Phone with XML Browser Call Server SIP/PP RTP TCP/IP XML Data Request XML Data Response Enterprise Applications XML HTTP SSL LDAP IMAP SMTP RTP XML Server Application Server

Why on IP phone rather than PC? IP Phones are always ON, PCs are not Not everybody has PC Trusted device (simple but reliable) Fast Access to features Handset, keypad, dedicated feature keys Intuitive, well-known operations High quality acoustics Handset Full duplex hands free Wideband

Recalculate your ROI Consider One Minute, Per employee, Per day equals $$$ per Year to Business Total Investment of Full IP Telephony $$$ Hard Dollar Savings Management cost saving -$ Cost saving for the easier Move, Add, or Change Long distance Call Cost saving Soft Dollar Savings Time savings per call of finding and dialing users Number of calls per day per employee Total time savings for 50 employees per year Cost per hour Total cost savings for productivity of IP phone per Year 15 sec 50 calls 2,083 Hours x 15 $ -31,245 $ Benefits beyond Cost Saving Better Customer service and response Business Agility Improved team up with increased availability of coworkers -$$$

Quality of Voice affected by a Media Gateway User satisfaction MOS TDM Network Media Gateway 4.5 Very Satisfied Satisfied Some users dissatisfied Many users dissatisfied Nearly all dissatisfied Not recommended IP Network 4.3 4.0 3.6 Encoder Packetizer Media Gateway (VoIP Compressor) 3.1 2.6 1 Standard Codec Type Rate (Kbps) Frame (ms) Algorithmic Delay (ms) MOS G.711 PCM 64 0.125 4.43 G.729 CS-ACELP 8 10 15 4.18 G.723.1 ACELP 5.3 30 7.5 3.83

SIP Trunk (SIP Connection) Media Gateway Digital Phone IP Phone SIP Trunk (SIP Connection) is a service offered by an ITSP (Internet Telephony Service Provider) that connects a company's PBX to the ordinary telephone system (PSTN) via Internet using the SIP VoIP standard.

SIP Trunk Driving Factors Eliminates costly TDM hardware (T1/E1, BRI/PRI, and Analog Trunk Cards) No need to invest Media gateways and additional line cards as you grow Flexibility to add new lines ; adding linear Making IP-to-IP calls when possible Handset No voice quality suffering by analog/digital and/or TDM/Packet transcoding Supports multiple forms of communication including video, instant messaging, and high-fidelity voice (by wide-band codecs :G.722) ITSP Softswitch PSTN ITSP PSTN PBX w/gateway PBX w/gateway ITSP gateway ITSP gateway IP TDM IP TDM IP

TEXT Internet Flexible termination of calls to preferred providers Calls to anywhere worldwide can be made for the cost of a local one Failover to secondary service provider Advanced features with lower service charge Direct Inward Dialing (DID) capabilities to Small Business Allows “Presence” features throughout the enterprise’s business ecosystem including customers, clients, partners, vendors etc ITSP KOR ITSP SA ITSP ITA ITSP USA ITSP UK Internet PBX IP Phone

More Devices for IP Telephony PC Softphone WiFi Phone AP PDA Softphone Dual Mode Cellular Phone Media Gateway Digital Phone IP Phone Communication enabled Business Applications

More Choices for IP telephony in SMB Manufactures continued to focus on SMB telephony market Nortel SCS 500 (2008) ShoreTel ShoreGear 30 (2008) Mitel 5000 (2008) Siemens OpenOffice ME (2008) Aastra AastraLink Pro 160 (2008) 3Com VCX-Connect 100/200 (2008) Samsung OfficeServ7030 (2008) NEC SV8100 (2008) Cisco UC500 (2007) Panasonic KX-TDE (2007) Vertical Wave IP 2500 (2007) Avaya IP Office 500 (2007) Alcatel-Lucent BiCS (2007)

Other factors Drive IP Phone in SMB Falling prices for IP phones and media gateways Increasing number of customer LAN/WANs capable of supporting quality of service (QOS) requirements for real-time voice Improved system design to meet customer needs such as remote location support; improved survivability; and new disaster recovery options General market acceptance of the technology platform as risk-acceptable.

Understanding SMT-i5200

SMT-i5200 Series Comparison chart Scheduled Scheduled Model Code SMT-i3100 SMT-i5220 SMT-i5240 SMT-i5243 SMT-i5270 Name UC Simple UC Basic UC Expert UC Video Image S P E C. CPU TI TNETV1055 TI TNETV 1051 S3C6410 LCD 4 line graphic w/(o) Backlit 4.3” Color TFT,480*272 4.3” color 7” Touch Button DSS 24 + Fixed 30 (w/ 4 Softkey) DSS 14 + Fixed 33 (w/ 5 Softkey) Fixed key 4 Gigabit X Daughter-Module (Wedge Option) Bluetooth O(USB Dongle) O (USB) Wideband O Push Video Camera O(USB Camera)

SMT-i5200 Series Comparison chart Feature Model Function SMT-i3100 SMT-i5220 (UC Simple) SMT-i5240 (UC Basic) SMT-i5243 (UC Expert) SMT-i5270 (UC Video) Call Protocol Video Call XML CID SPP X O USB Provision Auto Prov. - Browser XML Text Only PC Client Call Record Download Presence Buddy List Video Push Video Vod PIMS Phonebook Schedule Message Idle Screen Saver

SMT-i5200 Series Comparison chart Feature Model Function ITP-51xxD SMT-i5220 ITP-5112L SMT-i524x Call Video Call XML CID X USB (i5243) O Browser XML Text Only Easy Sync / PC Client Call Control Call Record Download Presence Buddy List Video Push Video VoD i5243 Phone book Text Photo Idle Screen Saver Schedule

SMT-i5243 User Interface Phone Status LCD Menu Selection Key (Right) LCD Menu Selection Key (Botom) Conference fixed Key Transfer fixed key Hold fixed key UC Dial Navigation Key DSS buttons Dial Pads Speaker Mode setting key Headset Mode setting key Volume Control key Mute Key Service Menu display key IM selection key Phone Book key LCD

SMT-i5243 User Interface Status Display Main Display Menu Display Server Connection Headset usage Missed Call Instant Message Lock Forward DND Recording PC Connection Main Display Menu Display Korean Character Capital letter Small letter Number

New Valus of SMT-i5243 Fast Search Dialing Simple CID and/or Detailed Caller Information Display

New Valus of SMT-i5243 Call Recording (integrated with OfficeServ Communicator) Phone Book

New Valus of SMT-i5243 Call Log (History) Presence (Integrated with OfficeServ Messenger

New Valus of SMT-i5243 Replacing Personal Computer VOD (Integrated with VCS Server)

New Valus of SMT-i5243 Integrating with OfficeServ Communicator Call Log Phone Book

New Valus of SMT-i5243 Embedded XML Browser

XML Application Design Tool CIPLET Designer for Cisco IP Phone

Avaya Partners for IP Phone Application MS Exchange integration Webcam display for security monitoring RSS news and stock feeds Rapid calling from corporate LDAP directory Broadcast alerts with text, graphics and audio Click-to-call from web applications and messages Calendars, directories and messaging for Education Intelligent information appliance for Healthcare Integrates legacy phone banking with internet banking Speech-enabled application suite Healthcare directory provides instant staff access Pushes emergency information; helps locate staff Anytime, anywhere time-clock and attendance Helpdesk messages from Remedy, Clarify, HP OpenView

Mitel IP Phone Accessories Cordless accessories Module (DECT headset/handset용) Wireless LAN Stand (Wireless Client 또는 Stand) Gigabit Ethernet Stand (High bandwidth PC) Programmable Key Module (12BTN/48BTN/96BTN) Line Interface Module (Analog PSTN line) 5310 Conference Unit (IP Phone)

NEC IP Phone Accessories 16 B Desi-less Expansion Module for Dterm/INASET IP Adaptor for Digital Keyset Conference Max (SIP) ADA for tape recorder PSTN Switch-over adapter 60 DSS Console 8 Line Key Module DESI-Less Console DESI-less Line Module Bluetooth H/S Add-on Options for DT700 Series Line Key Options for DT700 Series IP Phone Business, ACD, Retro Layout (From Left) English, Spanish, Icon, Braille Version

Transition to IP Phone, Chance or Challenge? Information only for I/I Overseas Sales Group 2 Contact your counter partner for further information

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