Pubble

Visitors Ask You answer Or a knowledge bank can answer for you

Pubble TripAdvisor type review box Q&As can be posted to social media

TripAdvisor 3.00 Wot, no colleges!

Google Places Good for commercial units: hair, beauty, restaurants, gym, theatre etc. 3.00

Events … queues EventBrite – discussed earlier The secrets is to get people excited by it.. So they mention it on Facebook, Twitter,.. And invite friends Need to gather as much data as possible.. And then use it effectively.

Social media Twitter & Facebook Followers are meaningless.. You need conversions You need a strategy More than one account? Are FE and EE the same segment? 3.00

Triberr

Fiverr Drawings Copywriting Editing Programming Transcription and much more

ScoopIT Ideal to make a magazine for distribution to employers, young people.. Or whoever you prefer Have an “topic” for each Can include content from any website Looks better than most newsletters Very quick to set up Content curation

©Stefan Drew 2013 PPC

The “Key” to Adwords The key to Adwords are your keywords, bid price, CTR and page quality score Adwords work on the keywords people are searching on How much you pay depends not on bid price alone but upon: - –How much you bid –Your Click Through Rate (CTR) –Your Quality Score - Relevancy

Adwords Remember ….. One keyword per Ad.. + plurals Use negative keywords Include keyword in Headline Repeat keyword in body and Display URL Split test ads Test … times of day/week

©Stefan Drew 2013 Other PPC Systems Consider: - Facebook Bing LinkedIn Etc. You need a different strategy for each E.g. Simplistically, Adwords work on keywords used in searches whilst Facebook works on Interests

PR Media NOT Press Releases More than just student successes Newsjacking News distribution sites PR.com etc. Media articles Plan ahead Devise proactive merger/newbuild strategies Be an Expert Source Be an Authority

Link building

If I can do it.. So can you! Write articles for local/international websites/ magazines

©Stefan Drew 2013 Warwickshire College magazine article examples

©Stefan Drew 2013 News Distribution Sites

©Stefan Drew 2013

Newsjacking

©Stefan Drew 2013

Traditional exhibition strategies The exhibitions industry is worth £billions and it is easy to spend large sums with no measurable return Why do organisations take stands at exhibitions? Exhibitors say …… –Because our competitors do –To fly the flag –We were approached by the exhibition sales team –Our CEO said we should attend –Our customers expect us to be there –People think we have closed if we don’t attend

Traditional exhibition strategies Why do you take stands at exhibitions? To attract new customers To launch a new product or service To act as a magnet and filter To build relationships with existing and new customers

Traditional exhibition strategies You need a SMART exhibition plan that details pre-event activity, event activity and post event activity Do …. Research the event Have an objective Brief your staff Promote your attendance Look different Get media coverage Don’t ….. Arrive at the last minute Fail to set objectives Fail to budget adequately Fail to brief staff Forget to follow up quickly

Evaluate your Competition

Training Marketing is changing very rapidly & You need to train EVERY day YouTube etc. 3.00

Putting it into Practice: Defining a way forward that will work for your Institution Link to RATES template

There are hundreds of marketing tools available to us and we have demonstrated a small handful today. Many are low cost or free; many can be used to automate your marketing; many can be used to test, measure & improve your marketing and many will effectively engage your prospects and customers. All of the tools available can be utilised within the RATES marketing strategy and planner tool. We need to integrate the traditional with the new 3.00

How you learnt something new? What actions will you be taking? List 3 actions Have we satisfied the event objectives? 3.00

Summary of the day and final questions 4.30 Stefan Drew uk.linkedin.com/in/stefandrew/