OU BATTLECARD: Business Intelligence Target Personas and Pain Points Business Intelligence Developers Designs and Implements BI Solutions Translates business needs into technical specifications Maintains and supports data analytics platforms Creates tools to store data Evaluates and improves BI systems Creates reports for requested projects App Developers, Technical Administrators Develops BI Tools, Analysis and Reporting • Provides technical support for enterprise BI solutions • Identifies best practices for communicating metrics • Identifies data sources for extracting business information for reporting purposes • Coordinates with data warehousing team on requirements for dashboard reporting and data validation Business Analysts and End Users Defines, Analyzes and Documents Requirements • Assists with defining the business case for a solution • Elicits and shares requirements • Prioritizes requirements and creates conceptual prototypes Assesses and validates solutions and puts them into use Business Intelligence Training and Certification Messaging Oracle Business Intelligence training and certification shows you how to use comprehensive business analytics to answer questions and identify priorities. This curriculum will: Illustrate how Oracle solutions can help strategize, plan and optimize business operations. Give your business a platform that connects people with information, any time, on any device. Show you how you can use this software to report, model, analyze and forecast mission-critical information. Ensure your comprehension of training materials through certification exams. BI Enterprise Edition (BI EE) training shows you how to access presentation-quality formatted report generation and more. With Oracle Essbase training learn how, under security, you can "write back" to an application's data repository. Through Oracle Hyperion Interactive Reporting training, learn to use interactive dashboards, while automating charts, pivot tables and highly formatted reports. Endeca Information Discovery training shows you how to leverage this highly interactive, component-based user interface. With Oracle BI Publisher training, learn how to deliver thousands of documents per hour with minimal impact to transactional systems. Oracle Hyperion Financial Reporting training teaches you how to generate reports that can enhance your organization's financial planning. Through BI Applications training, learn to use interactive dashboards with guided analytic workflows. Training helps you learn more about how Oracle Discover offers an intuitive ad-hoc query, reporting, analysis tool that empowers business users at all levels of the organization. Discover how Oracle's Real-Time Decisions (RTD) platform combines powers solutions for real-time enterprise decision management by taking training. Business Intelligence certification helps establish a common benchmark of knowledge for Industry experts who depend on their employees having this level of knowledge. Top-Selling Business Intelligence Courses Analyst Industry Statements Courses are available in classroom, Training On Demand and Live Virtual Class formats. Top courses: • Oracle BI 12c: Create Analyses and Dashboards • Oracle BI 12c: Build Repositories • Oracle BI 11g R1: Create Analyses and Dashboards • Oracle BI Publisher 11g R1: Fundamentals IDC Online: Business intelligence has transformed some businesses into highly efficient and more profitable ventures. However, BI is a very powerful tool and this tool cannot be used efficiently with insufficient data.* * The Key Advantages of Business Intelligence and Analytics, IDC Online. http://www.idc-online.com/technical_references/pdfs/data_communications/The_Key_Advantages_of_Business_Intelligence_and_Analytics.pdf Recommended certifications: • Oracle Business Intelligence Applications 7 for ERP Certified Implementation Specialist Certification • Oracle Business Intelligence Applications 7 for CRM Certified Implementation Specialist Certification Confidential – Oracle Internal/Restricted/Highly Restricted

30-Second Elevator Pitch to Business Intelligence Professionals 30-Second Elevator Pitch to License Sales Reps Business Intelligence applications are powerful tools that help organizations improve efficiency and productivity, understand key metrics, and increase sales. These applications provide actionable intelligence that can lead to growth and profitability. Oracle University offers expert Business Intelligence training that can help professionals understand and utilize the unique benefits of your Oracle BI applications. Trained customers are more successfuI. If customers are satisfied with Oracle and understand how to use the products they have purchased, they are more likely to renew or expand their Support subscription. Earn money selling education: When you add Oracle University training to your deals thru CPQ or via your Education Sales Rep, you can earn the 2% Education SPIF ($5K minimum). Another .25% goes to first-line management. Grow your account and earn the 2% Education SPIF when you add BI training to your deal ($5K minimum). Key Messages for Customers Internal Key Messages Oracle's Business Intelligence solutions provide new insights and empower people across the organization to make faster, more informed business decisions. Enroll in Oracle's comprehensive set of Business Intelligence training to translate your data into intelligence for informed decision making. Choose from a wide variety of courses that match your job role. Take courses to solidify your skills through hands-on labs and demonstrations. Expert Oracle University instructors will help you gain specialized expertise. Learn about important BI topics, including dashboards, reporting, graphic analyses, KPIs, scorecards, and more. Oracle University courses provide step-by-step instructions on how to set up and use business intelligence applications for maximum benefit. Oracle University offers a full range of courses that cover all areas of business intelligence, for developers analysts and end users. Customers who are well trained and proficient in Business Intelligence will be more likely to renew support or renew/expand other services and take advantage of additional OU training. Certified teams are able to implement more quickly with certainty and typically introduce less errors and more reliability Objection Handling No Travel Budget for Training With Training On Demand courses, students watch recorded classroom sessions taught by expert instructors and with access to a lab environment. Another option, Live Virtual Class training, is perfect for those who are too busy for classroom training, allowing them to attend live classes online, in real time. We Have Already Taken Training If you have already taken Business Intelligence training, you may still be able to benefit from additional courses. You can trust the Oracle experts to share their insights in the classes, making you better prepared for your everyday tasks. Updated 01/29/18 GET ADDITIONAL SALES RESOURCES: http://my.oracle.com/site/ou/Sales/index.html Confidential – Oracle Internal/Restricted/Highly Restricted