1. Business Intelligence & Data Warehousing
M.Nagarjuna
1NT05CS048

2. AGENDA Seminar Objectives What Data Warehousing? -Definition & Purpose
-Varity, General architecture & Modeling
What is Business Intelligence?
The What and Why of BI?
Common pain points
Microsoft Business Intelligence platform
Implementation Approach
Advantages of Business Intelligence
Conclusion

3. Seminar Objectives
Provide you with a general understanding of Data Warehousing & Business Intelligence (BI).
Share with you the Microsoft BI strategy and solution.
Describe capabilities and experience in implementing BI solutions.

4. Commonly very large repositories that house historical data
Data Warehousing (DW)
Definition
A subject-oriented, integrated & non-volatile database updated on a typically rhythmic cycle from an enterprise’s various transaction databases.
Purpose
Accumulate data from disparate data sources for querying purposes
Separate reporting and analysis operations from transaction systems to maximize the performance of both
Commonly very large repositories that house historical data

5. Common Data Warehouse Components
Staging Area
A preparatory repository where transaction data can be transformed for use in the data warehouse
Data Mart
Traditional dimensionally modeled set of dimension and fact tables
Per Kimball, a data warehouse is the union of a set of data marts
Operational Data Store (ODS)
Modeled to support near real-time reporting needs
Contains traits of both relational and dimensional modeling techniques

6. Data Warehouse Modeling
Data warehouses typically use a denormalized method called dimensional modeling made up of the following components:
Dimension
An entity defined in its entirety with a single primary key
Examples: Customer, Product, Sales Force, Calendar
Fact
Details (often numerical) regarding a set of dimensions
Example: Order Details

7. Data Flow from Transaction to Warehouse
2 - Data transfer from transaction system to data warehouse via Extract-Transform-Load (ETL) Tool (i.e. Informatica)
Complex Structure Necessary for Accurate Transactions
Simplified Structure Necessary for Fast, Powerful Reports
3 - Data Output via Business Intelligence Tool (i.e. Cognos, Business Objects, Hyperion)
Separation of Transactions and Reporting Improves Performance and Enhances Capabilities
1 - Data Input via
Applications to transaction databases

8. What is Business Intelligence?
Business Intelligence (BI) is about getting the right information, to the right decision makers, at the right time.
BI is an enterprise-wide platform that supports reporting, analysis and decision making.
BI leads to:
fact-based decision making
“single version of the truth”
BI includes reporting and analytics.
Delivering data to users the way they expect to see it.

9. Why BI? The Five Questions
What happened?
What is happening?
Why did it happen?
What will happen?
What do I want to happen?
Past
Present
Future
Data
ERP
CRM
SCM
3Pty
Black books

10. Business Intelligence contd…
… most companies use it to answer basic queries:
How many customers do I have?
During the past 12 months,how many products were
sold in each region?
Who are my 20 best customers?
What is my region wise sales?
What are the current trends in market place?

11. Different Approaches to Implementing BI
Transactional Systems “Data Warehouses”
Traditional Reporting Tools “Business Process
Management Tools”
Real-Time, Actionable, Web-Based Data

12. Common Pain Points... Data everywhere, information no where
Different users have different needs
Excel versus PDF
Pull versus push
On demand – on schedule
Your format – my format
Takes too long – wasted resources/efforts
Security

13. The famous pyramid
DATA
INFORMATION
KNOWLEDGE
PLANS
ACT

14. Microsoft Business Intelligence Vision
Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions
Advanced Analytics
Self Service Reporting
End-User Analysis
Business Performance Management
Operational Applications

15. Some Key Customers

16. Microsoft BI Platform

17. Microsoft BI Platform

18. Business Intelligence Platform
SQL Server Database Management
SQL Server Relational Database – provides a robust, scalable and enterprise-ready Data Warehouse platform. Microsoft SQL Server 2005 has improved partitioning, manageability, and query optimizations to streamline data warehouse operations and increase performance.
Many Business Solutions and systems currently use this database.
Business Intelligence Platform
SQL 2005
Analysis Services
Reporting Services
Integration Services
Database Management

19. Business Intelligence Platform
SQL Server Integration Services
ETL.
Moves and transforms data between sources and destinations, regardless of format.
Cleanses data and ensures data integrity.
Business Intelligence Platform
SQL 2005
Analysis Services
Reporting Services
Integration Services
Database Management

20. Business Intelligence Platform
SQL Server Analysis Services
Allows for OLAP, commonly referred to as “cubes”.
Advanced analytical features such as data mining.
Enables organizations to accommodate multiple analytic needs within one solution.
Business Intelligence Platform
SQL 2005
Analysis Services
Reporting Services
Integration Services
Database Management

21. SQL Server Reporting Services Business Intelligence Platform
Provides a reporting platform so that end-users can view data using a Web browser or desktop.
Includes reporting tools for both technical developers and business users.
Allows web-based viewing and rendering in popular document formats such as Microsoft Excel and PDF.
Business Intelligence Platform
SQL 2005
Analysis Services
Reporting Services
Integration Services
Database Management

22. Microsoft BI Platform

23. End User Tools & Performance Management
Microsoft Excel 2007
End User Tools & Performance Management
Excel
Performance Point

24. Office Performance Point Server 2007
Planning
Drive strategic objectives and goals into the planning and budgeting process to ensure departmental plans align with corporate strategy.
Monitoring and Analysis
Powerful analytics capabilities empower business users to access data and to perform analyses on their own so that they can make better, faster decisions.
End User Tools & Performance Management
Excel
Performance Point

25. Microsoft BI Platform

26. Microsoft Office SharePoint Server
Serves as the central access point for all reports and business data.
Provides integration to Reporting Services, Microsoft Excel, ProClarity Analytics, Dashboards and Performance Point Server.
Allows users to collaborate, annotate and search.
Stores documents in a document library.
Collaboration
Share Point Server
Search
Content Management
Delivery
Reports
Dashboards
Excel Workbooks
Scorecards
Analytic
Views
Plans

27. What We Like About the Microsoft BI Platform?
It’s affordable and use existing investments.
It’s modular–organizations can deploy it all at once or one piece at a time.
Microsoft is focused on the end-user experience and making BI easy to use.
In many cases the organization already own the Microsoft SQL Server and Microsoft Office licenses.
For instance, one can start with Reporting Services and cubes and then integrate everything with SharePoint.

28. MS Implementation Objectives
Primary goal is to ensure that…
We understand the business requirements – we prefer to start with the highest pain point.
Cost -effective solutions that meets business requirements.
Superior end-user experience.

29. MS Implementation Approach
Focus on the immediate pain point and delivery and deployment paths.
Develop a prototype solution.
Validate the prototype against the business needs.
Finalize and implement the automated solution.
Train the users.
Deploy the solution across the organization.
Move on to the next pain point.

30. Advantages of Business Intelligence
Solves the business needs of organizations of all sizes.
No need for week-long training courses and everyone can get started using the tools.
Less support from IT.
Increase profitability.
Decrease costs.
Improve customer relationship management (CRM).
Decrease risk.

31. Conclusion
The Microsoft BI Platform offers organizations a low cost, end-to-end business intelligence solution.
It is based on familiar tools and integrates seamlessly with enterprise data repositories.
The Microsoft BI Platform offers organizations of all sizes the ability to turn corporate data into measurable metrics. Most importantly, it empowers decision makers to make better, timelier business decisions.

32. The End Result

33. THANK YOU